By Derek Franks • November 12, 2019
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.
So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:
- Consumers are expected to spend $140B on IoT in 2020...
Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology
By Ali Nilsen • October 23, 2019
Every brand has a story waiting to be told.
The brand story can’t be written without the right data to guide it.
If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consuming and complicated collecting and presenting that data can be.
It doesn’t have to be this way.
Our one-of-a-kind reporting dashboard, Infegy Canvas, helps...
By Connor Doolan • September 24, 2019
Health and wellness is a $4.2 trillion industry.
That means your health isn’t just a lifestyle goal. It’s an economy.
With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all areas of our lives from daily routines to new experiences.
This evolution translates into dollars. Here’s how much consumers spent in 2017:
- $702 billion on...
Topics: social media intelligence, advertising, social listening, social media marketing, social listening tools, social listening data, social media analytics, healthcare, how to use social listening, audience segments, audience segmentation, health and fitness, health and wellness, diet trends
By Derek Franks • September 9, 2019
Not all social analytics tools are created equal.
There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.
But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.
Social listening tools, however, are different. They’re capable of providing the often-missed context for solving some of your more perplexing marketing and advertising...
Topics: social media, market research, social media listening, advertising, branding, social listening, marketing strategy, social listening tools, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening
By Connor Doolan • August 26, 2019
Natural. Organic. Healthy.
The data is clear: natural beauty is the best beauty in 2019 and beyond.
Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.
What do people want most in their...
Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation
By Derek Franks • August 13, 2019
Your customers are the lifeblood of your business.
They rely on you to get whatever it is you offer.
You rely on them to keep your business in business.
This is a principle that we live by. We’ve always made it a goal of providing the most value possible for the people who work with us as client partners.
Whether it’s providing the industry-leading social listening tool, or always taking customer feedback seriously, we recognize that...
By Derek Franks • July 22, 2019
Is your team finding the right insights on the right channels for your marketing and customer experience strategies?
60% of U.S. adults are on Instagram.
That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.
The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...
Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics
By Derek Franks • July 17, 2019
If you’re on an ad agency team, you know the stakes.
Your clients are the lifeblood of your business. You need the best insights and strategies money can buy to keep them happy.
Whether you work with smaller clients, huge enterprise brands, or somewhere in between, social listening offers the most robust solution for capturing real, actionable consumer insights for your agency and its clients.
Using this technology enables your team to...
By Kristin Haynes • July 10, 2019
One important task for your team is reporting.
Your life might look like a lot of this: 📊📉📈
Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.
How do you get the best data on your research topic, and how do you get that data into a beautiful...
Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z
By Derek Franks • June 18, 2019
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.
You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.
How do you find a solution to get you the right insights on your customers, your...
Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis
By Derek Franks • June 12, 2019
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.
Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.
One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...
Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis
CBD has already built a $2 billion dollar industry.
You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.
But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?
Our latest report,
By Derek Franks • May 3, 2019
Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team...
Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we earned a "Best Places to Work" award too.
2019 is shaping up to being even better.
We set out this year with some ambitious goals. That's the way we like it...
By Derek Franks • April 11, 2019
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
By Derek Franks • March 26, 2019
How many typed words are out there? Trillions?
What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?
Text. Text. Text. Text. Text.
It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.
While digital technology like social listening can help us harness the vast...
By Justin Graves • March 12, 2019
Justin Graves, CEO
The next big evolution for Infegy has arrived.
We're thrilled to announce the launch of an entirely new NLP engine, Infegy IQ. Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision and recall.
We’ve been developing in-house natural language understanding, or NLU, systems for our entire 12-year history. In this time, we’ve seen great strides...
By Connor Doolan • March 6, 2019
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?
From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.
People from all walks of life discuss their various healthcare customer experiences online, leaving a...
By Connor Doolan • February 12, 2019
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.
Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...
By Derek Franks • February 4, 2019
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.
While lackluster action on the field may have put a damper on your Super Bowl party, perhaps it was those commercials that could be the saving grace.
This is the biggest advertising day of the year each and every year....
By Derek Franks • January 22, 2019
You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”
Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.
Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest
Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group.
Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.
While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...
Topics: social media analytics
By Derek Franks • January 8, 2019
Time to bid 2018 adieu.
As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.
We can talk all day about how important this research is. But that isn’t the goal of this article.
Instead, we’re going to do something fun. We’re going to take a...
By Derek Franks • December 18, 2018
The iconic sound of a photograph being taken.
Today, most of us don’t literally snap a picture anymore. We click a photo.
And with each image taken by people comes an opportunity for brands and organizations like yours to learn something about these people.
With market research tools and social media analytics platforms growing in their intelligence and capabilities, we can now conduct research on the more than 3 billion images...
By Derek Franks • December 5, 2018
50 billion photos have been shared on Instagram.
And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.
Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...
Topics: social media, market research, social media research, social media strategy, social media data, social listening, social media tools, social media marketing, social listening data, demographics, buyer personas, customer personas, target audiences, social media analytics, text analytics, instagram, Gen Z, instagram analytics