Consumer trust in a brand is almost as valuable as their dollars.
If people trust your brand, they will buy it. But not just that. They will buy it again. They’ll remain loyal to you. They may even become brand advocates or super fans.
If consumer trust isn’t maintained, people become disenfranchised from you. They may switch back and forth between brands. They may base their purchase solely on price, convenience, or whether or not they have...
Topics: social media, brand perception, advertising, branding, social media data, social listening, marketing strategy, social listening tools, social listening data, artificial intelligence, consumer trends, brand trust
Topics: social media, audience segment, audience, social media listening, social listening, consumer research, social listening tools, competitive analysis, social listening data, demographics, buyer personas, customer personas, target audiences, how to use social listening, audience segments, audience segmentation, psychographics
The Internet of Things revolution is transforming industries everywhere - from transportation and manufacturing to healthcare and retail. But it’s consumer electronics that has totally upended everyone’s lives -- voice assistants, smart TVs, thermostats, robot vacuums-- even smart light bulbs.
So, what top consumer tech trends for 2020 and beyond do you need to know? Here’s a snapshot:
Topics: social listening, consumer research, competitive analysis, social listening data, digital marketing, social media analytics, tech, text analytics, how to use social listening, audience segments, audience segmentation, reporting, analytics, technology
Every brand has a story waiting to be told.
The brand story can’t be written without the right data to guide it.
If you’re an analyst or strategist on a brand team, you know the importance of conducting accurate analysis. But you’re probably also far too familiar with how time consuming and complicated collecting and presenting that data can be.
It doesn’t have to be this way.
Our one-of-a-kind reporting dashboard, Infegy Canvas, helps...
Topics: social media dashboards, social media data, social listening, social media tools, social listening tools, Report, social media analytics, how to use social listening, reporting, analytics
Health and wellness is a $4.2 trillion industry.
That means your health isn’t just a lifestyle goal. It’s an economy.
With access to a whole new assortment of food choices, supplements, niche exercise options, mindfulness and mental health practices, health and wellness impacts all areas of our lives from daily routines to new experiences.
This evolution translates into dollars. Here’s how much consumers spent in 2017:
Topics: social media intelligence, advertising, social listening, social media marketing, social listening tools, social listening data, social media analytics, healthcare, how to use social listening, audience segments, audience segmentation, health and fitness, health and wellness, diet trends
Not all social analytics tools are created equal.
There are a seemingly endless number of solutions; the lists of bells and whistles goes on and on.
But what many social data platforms often fail to do is translate to other key business efforts for your overall strategy.
Social listening tools, however, are different. They’re capable of providing the often-missed context for solving some of your more perplexing marketing and advertising...
Topics: social media, market research, social media listening, advertising, branding, social listening, marketing strategy, social listening tools, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening
Natural. Organic. Healthy.
These terms now drive buying habits in all types of consumer goods markets. Nowhere is this more evident than in the beauty, cosmetics, and hygiene industries.
The data is clear: natural beauty is the best beauty in 2019 and beyond.
Our social insights report for the beauty industry is your official guide to the latest consumer trends in the beauty and cosmetics industry.
What do people want most in their...
Topics: social media, beauty, audience segment, advertising, branding, social media data, social listening, consumer research, competitive analysis, competitive intelligence, social listening data, digital marketing, social media analytics, campaign analysis, how to use social listening, cosmetics, audience segments, audience segmentation
Your customers are the lifeblood of your business.
They rely on you to get whatever it is you offer.
You rely on them to keep your business in business.
This is a principle that we live by. We’ve always made it a goal of providing the most value possible for the people who work with us as client partners.
Whether it’s providing the industry-leading social listening tool, or always taking customer feedback seriously, we recognize that...
Topics: marketing, social media, market research, client, branding, customer relationships, social listening, social listening tools, customer success
Is your team finding the right insights on the right channels for your marketing and customer experience strategies?
60% of U.S. adults are on Instagram.
That means there is more than enough important information and insight to glean from analyzing the platform’s 1 billion+ users.
The photo-centric app is rapidly becoming one of the most used social channels. And that makes it an incredibly powerful medium for business… if you know how to...
Topics: social media, social media strategy, sentiment analysis, social media data, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, digital marketing, social media analytics, instagram, instagram analytics
If you’re on an ad agency team, you know the stakes.
Your clients are the lifeblood of your business. You need the best insights and strategies money can buy to keep them happy.
Whether you work with smaller clients, huge enterprise brands, or somewhere in between, social listening offers the most robust solution for capturing real, actionable consumer insights for your agency and its clients.
Using this technology enables your team to...
One important task for your team is reporting.
Your life might look like a lot of this: 📊📉📈
Whether it’s conducting market research, tracking campaigns, researching audience segments, analyzing brand health, improving products or other types of data-driven analysis, building reports is time consuming, challenging and not always fool-proof.
How do you get the best data on your research topic, and how do you get that data into a beautiful...
Topics: sentiment analysis, social listening, consumer research, social media tools, social media marketing, marketing strategy, social listening tools, metrics, social listening data, digital marketing, customer personas, target audiences, Report, social media analytics, campaign analysis, text analytics, shopping, healthcare, text analysis, Gen Z
Finding the right consumer insights and marketing analytics for your brand or business sometimes feels like trying to climb a steep mountain.
You can see the summit, but you have no idea what analytics tools to use to get there. You certainly don’t want to go without tools. You’re not crazy! But your backpack is getting full, and it’s a mess in there.
How do you find a solution to get you the right insights on your customers, your...
Topics: social media, market research, social listening, marketing strategy, social listening tools, metrics, competitive analysis, competitive intelligence, social listening data, digital marketing, customer success, demographics, buyer personas, customer personas, target audiences, social media analytics, tech, pharmaceutical, text analysis
Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data.
Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven strategies.
One way they do this? They leverage the game-changing, a.i.-driven social listening insights from tools like Infegy Atlas to uncover hidden trends,...
Topics: market research, sentiment analysis, community management, social listening, consumer research, marketing strategy, social listening tools, competitive analysis, digital marketing, demographics, target audiences, social media analytics, campaign analysis, text analytics, text analysis
CBD has already built a $2 billion dollar industry.
You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition.
But what is its impact on your market? If you’re working for a CBD maker, which audiences does this on-the-rise supplement appeal to and why? How are people using CBD and what products do they love?
Our latest report,
Topics: marketing, market research, consumer research, social listening data, demographics, buyer personas, customer personas, target audiences, Report, social media analytics, healthcare, Gen Z, CBD
Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team...
Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we earned a "Best Places to Work" award too.
2019 is shaping up to being even better.
We set out this year with some ambitious goals. That's the way we like it...
Topics: social listening data, infegy team, tech, text analysis, Kansas City, jobs
Years ago, you read an article that showed up in your email inbox that told you that it’s time to stop worrying so much about millennials.
“Gen Z is the new millennials!” it exclaimed.
Since then, you and your team have been trying-- often unsuccessfully-- to dig in and understand the on-the-rise segment of new audiences who are on the precipice of being major players in the market everywhere.
The problem is, when analyzing Gen Z, you cannot...
Topics: advertising, social media research, social listening, consumer research, social listening data, customer personas, target audiences, Report, social media analytics, GenZ, Gen Z
How many typed words are out there? Trillions?
What about all of the words in text messages, chats, surveys, reviews, call center logs, one-to-one emails, legal documents, bank records, health records, loyalty program data?
Text. Text. Text. Text. Text.
It’s everywhere. And it’s out there floating in a murky abyss, seemingly impossible to grasp its true massiveness.
While digital technology like social listening can help us harness the vast...
Topics: market research, historical data, product research, consumer research, customer success, text analytics, text analysis
Justin Graves, CEO
The next big evolution for Infegy has arrived.
We're thrilled to announce the launch of an entirely new NLP engine, Infegy IQ. Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision and recall.
We’ve been developing in-house natural language understanding, or NLU, systems for our entire 12-year history. In this time, we’ve seen great strides...
Topics: machine learning, artificial intelligence, infegy team, text analytics, text analysis
When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most?
From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healthcare industries touch all of our lives in important ways.
People from all walks of life discuss their various healthcare customer experiences online, leaving a...
Topics: audience segment, social listening, social listening tools, social listening data, digital marketing, demographics, Report, text analytics, pharmaceutical, pharma report, healthcare
If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.
The confluence of technology, changing consumer habits, and the open access customers have to brands has turned the retail industry on its head.
Add on the ever-increasing choices people have to pick brands they love, and you have a recipe for an obstacle that even the most seasoned retail brands are challenged...
Topics: social media, market research, retail, social media market research, social listening, consumer research, social listening data, shopping
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more.
While lackluster action on the field may have put a damper on your Super Bowl party, perhaps it was those commercials that could be the saving grace.
This is the biggest advertising day of the year each and every year....
Topics: advertising, sentiment analysis, social listening, consumer research, social listening data, super bowl, social media analytics, campaign analysis
You may be like a lot of other business, research or agency team members out there, often finding yourself asking: “who the heck are these Gen-Z people?!”
Those belonging to Generation Z, born between 1995 and 2013, are a puzzle. But they are a puzzle worth solving. Why? Because they are starting to spend money.
What do they want? What do they talk about online? How do they buy? It’s a mystery. The answers to the riddle lie on social media,...
Topics: social media, audience segment, social media strategy, social media data, social listening, social media marketing, social listening data, demographics, target audiences, social media analytics, pinterest
Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group.
Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.
While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...
Topics: social media analytics
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Time to bid 2018 adieu.
As we reign in a new a year, it’s important for brands and business teams to shift gears and turn their top focus to getting to know customers and consumers, their changing preferences and buying behaviors, and the evolution within various industries.
We can talk all day about how important this research is. But that isn’t the goal of this article.
Instead, we’re going to do something fun. We’re going to take a...
Topics: market research, sentiment analysis, social listening, social listening tools, social listening data, social media analytics
