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Social Analysis of the 71st Golden Globes, When Jennifer Lawrence Photobombed Taylor Swift

By Rion Martin  •  January 13, 2014

 

Social Analysis of the 71st Golden Globes, When Jennifer Lawrence Photobombed Taylor Swift

Posted by: Rion Martin on January 13, 2014
Rion Martin
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According to the Nielsen ratings company, the Golden Globe Awards hit a ten-year high in viewership during the airing of its 71st show on January 12th, 2014.

Filled with plenty of memorable moments and great one-liners from hosts Tina Fey and Amy Poehler, the awards show also generated a huge response on social media.

 
tina fey and amy poehler at 71st golden globe awards
 

In fact, the Golden Globes created an astounding 10.3 million conversations from January 12th through the 13th. This accounted for more conversations than all of the most current news stories for those days, combined.

This report draws from those 10 million conversations about the 71st Golden Globe Awards to see who had the most impact and what people were talking about.

It covers the top 25 topics by volume, highlights of the most talked about actors and actresses, and presents a scorecard to see how the Golden Globes stacked up against awards shows that took place in 2013.


Top 25 Social Media Topics

Responses to the 71st Golden Globe Awards were generated primarily on Twitter with 68% of the posts created by women. The most discussed topic by far was Jennifer Lawrence, who appeared in around 760,000 conversations, accounting for almost 8% of the total volume for the show.

Breaking Bad was the next most discussed topic with 416,000 mentions, and although not generating even half the volume of conversations as Jennifer Lawrence, was the most positively discussed topic overall with 95% of all conversations being positive.


Actress Highlights

A majority of comments regarding the most-talked about actresses revolved around what they wore and what happened on the red carpet. Jennifer Lawrence cemented herself as the most discussed person when she photobombed an interview between Taylor Swift and Ryan Seacrest.

Five of the seven most discussed actresses were talked about not for winning an award, but for what they wore on the red carpet. Sandra Bullock, while talked about the least, was the most referenced for wearing the worst dress to the awards show.


Actor Highlights

For the most-talked about actors, conversations tended to center around their acceptance speeches. Many voiced disappointment that Aaron Paul did not win Best Supporting Actor for a TV Drama, but were ecstatic when he yelled his signature catch phrase, “Yeah Bitch!”, when co-accepting an award for Breaking Bad.

Jared Leto’s acceptance speech was labeled by one journalist as homophobic in the sense that he seemed to mock the situation his transgender character embodied.

The majority of comments related to the journalist’s post disagreed with his assertion. Matt Damon and Leonardo DiCaprio were discussed mainly because of jokes about them made by Tina Fey and Amy Poehler.


Award Shows Comparison

Although Jennifer Lawrence dominated conversations related to the Golden Globes, 2013 was really the year of Miley Cyrus. Miley Cyrus’ controversial performances at the MTV Video Music Awards (VMAs) and the American Music Awards (AMAs) escalated the two awards shows to the most talked about shows of the year.

The VMAs was also the most negatively discussed award show of the year, with 22% of all comments being negative and it being the only show to have positivity rating in the 70% range.

The most positively discussed show was the People’s Choice Awards with 93% of all conversations being positive, followed by the Golden Globe Awards with 89% of all conversations being positive.

Yet, while Jennifer’s fun photobombing antics simply did not drive the huge volume that Miley’s tongue waging, air humping and lack of clothing achieved, she still played a big part in increasing the Golden Globe conversation volume from 5.5 million in 2013 to 10.3 million in 2014 and a positivity increase of 8% year-to-year from 81% to 89%.


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