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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

What's Powering Your Social Listening Platform?

By Megan Owara  •  July 20, 2017

Understanding Natural Language Processing

What's Powering Your Social Listening Platform?

Posted by: Megan Owara on July 20, 2017

When evaluating your current or a new social listening platform(s) you may not consider the technology powering that platform, but you should.  The platform’s ability to process large amounts of text and output accurate results is paramount to your abilities as a researcher.  While the ins and outs of natural language processing (NLP) aren’t the sexiest parts of your job, it’s important to have an understanding of what’s going on behind the scenes.


So, what is natural language processing?

According to Algorithmia, NLP is a way for computers to analyze, understand, and derive meaning from human language in a smart and useful way.  From NLP comes the ability to summarize text, measure language sentiment, emotions, and themes.  Machines can also be trained to identify mentions of entities, such as a person, brand, company, sports team, and more.

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Examples of platforms using forms of NLP include Google, IBM, Bing, Facebook, Infegy Atlas, and more.

 

Why does the technology matter?

While NLP allows for automated text analysis, not all algorithms are created equal.  For social listening platforms, accurate results are what truly save analysts time and money.  Manually training a platform and adjusting inaccurate results takes time, while introducing opportunities for human error.  The most accurate technology should be easily digestible for fast, accurate analysis right out of the box.  If you can’t rely on the technology powering your platform, can you really rely on your results?

 

What makes Infegy Atlas different?

We know your time is valuable.  Your clients or brand relies on you for the most accurate insights to take your business to the next level.  With Infegy Atlas you can be assured that your results are the most accurate in the industry.  Infegy Atlas scored a 93% accuracy rating through the most rigorous industry test ever performed.  Analysis is automated, so there is no manual scoring or setup needed.  Results come back within seconds, saving you time when compiling research.

 

Let us show you how Infegy Atlas can help grow your business.  Contact us to request your personalized demo!

Topics: natural language processing

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