According to data from social media conversations, Donald Trump and Hillary Clinton are the projected overall winners in presidential primaries taking place today in Florida, Illinois, North Carolina, Ohio, and Infegy's home state of Missouri. John Kasich takes second for the Republicans, followed by Marco Rubio and Ted Cruz, respectively.
Key Demographics in Social Intelligence Data
Bernie Sanders comes second to Hillary Clinton, but with a much narrower margin than the one Donald Trump continues to command over rival Republicans. This generally points to a larger turnout among Republican voters in the primary elections. It might also support the idea that certain demographic groups, like younger voters, can and have exhibited a significant influence on the primary nomination process.
As with previous projections, our query looks specifically for digital commentary related to the candidates and that also includes a reference to voting. By filtering to positive commentary within these results, we're able to look only for people actually discussing their own behavior on social media. This way, we filter out commentary like "not voting" or "never vote."
Focusing on positive voting-related commentary is uniquely beneficial for other reasons, like the ability to extract themes or emotions behind campaign conversation data. These details could help campaign managers more efficiently direct efforts like future volunteer recruiting, outreach, or local canvassing.
Who do people say they're voting for in social media data?
Interestingly, demographic analysis of the social intelligence data indicates that women seem more likely to discuss their voting online. While Donald Trump demonstrates a similar trend with female audiences, he's still the least favorably discussed candidate. Marco Rubio, who accumulated the least posts, comes nearest to positive sentiment frontrunner Bernie Sanders.
To see the tracking results in full and see who's winning according to social media, check out the Infegy Election Tracker. The tracker is set to automatically update as results arrive.