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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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AT&T/Time Warner merger looks bad for consumers in social data

By Jordan Hanson  •  October 25, 2016


As we highlighted in our recent Telecommunications report, AT&T is one of the most popular wireless carriers among consumers in the US. In general, AT&T customers are less passionate about their choice of wireless provider, but also make up for that fact by talking about AT&T more frequently.

Check out the full report for more details.

AT&T, however, is not without its own troubled history of causing its customers anxiety and frustration with...

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Topics: brands, wireless, time warner, time warner cable, twc, at&t


Measuring AT&T's It Can Wait using social media monitoring data

By Jordan Hanson  •  October 3, 2016


In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?

  1. First, looking at historical post data allows researchers to connect the dots between different campaign approaches and find insights to improve their future efforts. Knowing what results a given campaign achieved allows...
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Topics: wireless, social data, social data research, post verbatims, historical data, carrier, infegy atlas, topic extraction, atlas


AT&T’s ‘It Can Wait’: How a brand changed messaging and minds

By Jordan Hanson  •  September 21, 2016


German director Werner Herzog wanted young people to accept responsibility for the consequences of being distracted behind the wheel:

"Don't text and drive. The consequences are catastrophic, and the statistics are appalling."

Werner was right - it's a very simple message. Don't text and drive (because it's dangerous) - but can a campaign with such lofty aspirations ever be completely successful?

Teens say it's alright to text and drive if...

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Topics: wireless, it can wait, at&t, messaging


How do Wireless Customers Feel about Loyalty Programs?

By Madi Harmon  •  September 8, 2016


The wireless landscape has undoubtedly changed over the last few years, transitioning from primarily a voice traffic industry to become a data-driven machine. As a result, telecommunications companies have become more competitive than ever.

While industry-wide strategic focuses may be constantly shifting, the importance of retaining loyal customers is a trend that will never disappear.

One way the major telecom companies -- Verizon, Sprint,...

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Topics: social media intelligence, wireless, social data, social media market research, social data research


How Wireless Carriers Can Profit from Social Media Research

By Jordan Hanson  •  May 12, 2016


You're standing in the middle of a customer experience battleground.

Admit it -- you need a smartphone in today's age. Many consumers are finding out they do, too, but is brand loyalty what it still was in consumers' eyes?

The wireless marketplace is highly competitive, oversaturated, and wireless carriers across the US are faced with a dilemma: finding every advantage they can to survive the war for your pocket space.

Here are a few ways...

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Topics: social media intelligence, market research, wireless


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