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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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Social media data shows public backlash to sexist Olympic coverage

By Jordan Hanson  •  August 22, 2016


It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.

After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...

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Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception


We knew nothing about Jon Snow. Our software knew 9 years ago.

By Jordan Hanson  •  July 17, 2016


Warning - Season 6 Game of Thrones Spoilers Ahead

Warning: If you're the type of person to still be bothered by spoilers for the most recent season of Game of Thrones, you might want to come back to this post in the future. We're going to use our social media intelligence tool, Infegy Atlas, to follow at least one long-standing fan theory to its origin point in social data.

Game of Thrones has been a rocketship of an adventure to watch...

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Topics: jon snow, post verbatims, streaming, historical data, entertainment, tv, game of thrones, hbo, automated analysis


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