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Travel Insights: Using Social Intelligence To Understand How and Why People Book

By Derek Franks  •  March 12, 2018

People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.

And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.

With so many people taking off for new...

[ Continue Reading ... ]

Topics: social listening, consumer research, social listening data, travel

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