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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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12 Things You Need to Know from Analyzing Global Instagram Audiences with Social Listening

By Derek Franks  •  December 5, 2018


50 billion photos have been shared on Instagram.

 

And that barely scratches the surface of how much interaction occurs on the giant social media channel. Instagram is a massive data set of billions of people volunteering information about their lives, activities, interests and feelings toward topics, products and brands.

 

Regardless of whether or not your brand or business is on Instagram, it’s clear: this social media network offers...

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Topics: text analytics, instagram, market research, social media research, social media, social media data, social listening, social listening data, social media analytics


How Social Listening Uses Text Analytics to Find Insight (and Why Accuracy Matters)

By Derek Franks  •  November 28, 2018


Social media is a giant ocean of feedback.

 

Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops and chiming in about their thoughts and feeling about brands, products, experiences, organizations and people.

These billions of voices contain important information to your brand or business.

It isn’t enough to just listen to what people say online,

you have to really understand them.

 

...

[ Continue Reading ... ]

Topics: text analytics, social listening, social listening tools


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