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Using Social Media Intelligence to Design Better Survey Questions

By Tiffany Tran  •  March 22, 2016


Creating a survey that people will actually answer or that provides valuable answers to business questions can definitely be one of those, "sounds pretty easy, but not really" type of deals.

Pew Research says, questionnaire design is perhaps the most important part of the survey process. It is the creation of questions that accurately measure the opinions, experiences and behaviors in public.

 

If you're having trouble learning the fundamentals...

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Topics: social media intelligence, market research, survey design, social media listening


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