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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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5 Tips For Better Social Listening Searches

By Alex Walter  •  April 12, 2018


As the client success manager at Infegy, I often get questions around tips for building search queries within our social listening tool the right way and getting the best results out of those searches.

Conducting social listening research may appear to require an expert’s hand to get the best metrics and results for your team. But with the right technology and mindset, you can be a social intelligence maestro in no time.

While there’s no...

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Topics: social research tool, consumer research, social listening tools


Guide: How to use social data for buyer journey research

By Jordan Hanson  •  June 15, 2016


In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.

Let's recap -- social data is an excellent fit for understanding:

  1. How customers feel about their buying experiences
  2. Experiences related to using or consuming products (satisfaction drivers)
  3. Post-purchase interactions with the retailer or manufacturer
  4. Which digital and social...
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Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research


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