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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

By Derek Franks  •  August 13, 2018


With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

 

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

 

From social media scheduling to social...

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Topics: social media tools, social media data, social media research, social media analytics


Your Social Listening Tools Checklist

By Derek Franks  •  March 5, 2018


So, you’re looking into social listening and intelligence for your brand, agency or business?

 

We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.

 

Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...

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Topics: social listening tools, social media intelligence, social media tools, social listening data


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

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Topics: social listening, social listening tools, social media, social media data, social media tools


5 Social Media Tools Every Marketer Should be Using

By Derek Franks  •  October 16, 2017


One of the most searched marketing-related terms on Google is “social media tools.”

Marketers realize that social media is extremely important. More than that, they are recognizing that simply posting on social media and then forgetting about it does not work. They need to tap the many resources that can help them as part of an integrated, long-term digital marketing strategy.

It’s important to develop a strategy behind your content. It’s also...

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Topics: social media, social media tools, social media marketing


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