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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

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Learning banking behaviors through social media listening

By Tiffany Tran  •  December 20, 2016


Social media has changed the landscape of banking significantly within the last decade. This topic is obviously not something brand new to the industry.  It is safe to say that most of the industry understands what social media tools could potentially do for its business.

In general, what banks know about social media listening tools are typically true across the field. The banking industry can improve the way it detects and handles crisis'...

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Topics: social media listening, banking


Using Social Media Intelligence to Design Better Survey Questions

By Tiffany Tran  •  March 22, 2016


Creating a survey that people will actually answer or that provides valuable answers to business questions can definitely be one of those, "sounds pretty easy, but not really" type of deals.

Pew Research says, questionnaire design is perhaps the most important part of the survey process. It is the creation of questions that accurately measure the opinions, experiences and behaviors in public.

 

If you're having trouble learning the fundamentals...

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Topics: social media intelligence, market research, survey design, social media listening


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