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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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How Brands Can Leverage Social Media Insights About Netflix

By Tiffany Tran  •  November 7, 2016


It has been nearly almost decade now since Netflix expanded its business into streaming media (2007). Since then, the company has exploded in growth by expanding quickly into Canada and now provides its services in over 190 countries.

The year 2013 was a special year. That was the year when Netflix entered into the film and television industry and released its first "Netflix Original" content, House of Cards.

Fast forward to today, Netflix now...

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Topics: social media intelligence, netflix, product placement


How do Wireless Customers Feel about Loyalty Programs?

By Madi Harmon  •  September 8, 2016


The wireless landscape has undoubtedly changed over the last few years, transitioning from primarily a voice traffic industry to become a data-driven machine. As a result, telecommunications companies have become more competitive than ever.

While industry-wide strategic focuses may be constantly shifting, the importance of retaining loyal customers is a trend that will never disappear.

One way the major telecom companies -- Verizon, Sprint,...

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Topics: social media intelligence, wireless, social data, social media market research, social data research


Using social media research to create great advertising campaigns

By Tiffany Tran  •  August 1, 2016


Infegy Atlas released a few new features recently and my favorite one is called, Audience Interests.

Audience interests allows analysts to discover what audience(s) of a particular subject are also likely to be interested in.

For example, people who talk about the BMW i3 are 4.9X more likely to talk about canoeing/kayaking.

 

To give you a deep dive of how Audience Interests can be applied to help inspire new campaign ideas, I've set up an...

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Topics: social media intelligence, advertising, social media research


How social data can solve YOUR brand's 'granny panty' problem

By Jordan Hanson  •  July 28, 2016


How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.

Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.

Früt is presented as the newest upscale lingerie retail boutique to...

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Topics: social media intelligence, holiday, brands, sentiment, beauty, brand perception, retail, social data, social media market research, purchase, historical data, fashion, perception


Common objections to adopting a social intelligence tool

By Jordan Hanson  •  May 31, 2016


There are a lot of social tools out there and many of them make claims about their ability to gauge public opinion with precision and accuracy. Like so many other decisions about buying business tools, it really comes down to a simple business question:

What are we getting from your software in exchange for our money?

It's a great question with a simple answer.

Purchasing access to any social intelligence tool should provide you with the...

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Topics: social media intelligence, social media


How Wireless Carriers Can Profit from Social Media Research

By Jordan Hanson  •  May 12, 2016


You're standing in the middle of a customer experience battleground.

Admit it -- you need a smartphone in today's age. Many consumers are finding out they do, too, but is brand loyalty what it still was in consumers' eyes?

The wireless marketplace is highly competitive, oversaturated, and wireless carriers across the US are faced with a dilemma: finding every advantage they can to survive the war for your pocket space.

Here are a few ways...

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Topics: social media intelligence, market research, wireless


6 Ways Social Media Intelligence Can Improve Retail Brands

By Tiffany Tran  •  March 31, 2016


According to the PEW Research Center, two-thirds of American adults are now using social media platforms. Wowza!

 

Yet, it’s not just keeping up with friends and family that happen on platforms like Facebook, Twitter, and Instagram.

Consumers share pricing information, recommendations, opinions on tangibles and experiences, and other highly valuable information on their preferences, journeys, and experiences. This has become a natural way for...

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Topics: social media intelligence, social media, beauty, retail


Using Social Media Intelligence to Design Better Survey Questions

By Tiffany Tran  •  March 22, 2016


Creating a survey that people will actually answer or that provides valuable answers to business questions can definitely be one of those, "sounds pretty easy, but not really" type of deals.

Pew Research says, questionnaire design is perhaps the most important part of the survey process. It is the creation of questions that accurately measure the opinions, experiences and behaviors in public.

 

If you're having trouble learning the fundamentals...

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Topics: social media intelligence, market research, survey design, social media listening


Brands, Listen: Valentine's Isn't Just for Ladies (Anymore)

By Jordan Hanson  •  February 17, 2016


Valentine's Day was last weekend. You're thinking, "So what? It's all just a commercialized holiday opportunity to sell jewelry, chocolate, flowers, and ad time, all bundled up with the idea that sex (or love) sells."

Since most of our readers are agency clients, I'd like to address this next comment to you: You'd be right, but you'd also be surprised at the subtle trends showing up in our social intelligence data.

...

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Topics: social media intelligence, holiday, brands, marketing, valentine's


Election 2016: Social Predicts New Hampshire Primary Result

By Jordan Hanson  •  February 10, 2016


The New Hampshire election results from last night mean we have another data set to consider as the presidential race marches toward the general election season.

Yesterday, we kept track of how many voters declared their intention to vote for any individual candidate for twelve hours, beginning at 10AM.

Interestingly, the results don't change much throughout the day. See the chart after the break.

This set of graphs visualizes each candidate's...

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Topics: polling, election, social media intelligence


What is Social Media Intelligence?

By Rion Martin  •  January 26, 2016


"It seems like just yesterday our brand just needed to monitor to social media, then we needed to listen, now we're starting to hear more and more about social media intelligence? Is there even a difference?"

Absolutely! However, more than these terms describing different things, what they actually represent is the evolution of social media collection and analysis tools.

That still doesn't really tell you the difference though, does it?

So to...

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Topics: social media intelligence


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