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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

By Derek Franks  •  August 13, 2018


With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

 

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

 

From social media scheduling to social...

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Topics: social media research, social media data, social media tools, social media analytics


How Agencies Can Use Social Listening to Win New Clients

By Nate Stedman  •  July 9, 2018


Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.

How do you go from the standard pitch to the remarkable one that lands the deal?

By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...

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Topics: client, advertising, social media strategy, social media data, marketing strategy, metrics, customer success


Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017


ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...

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Topics: social media data, social listening, social listening tools, metrics


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

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Topics: social media, social media data, social listening, social media tools, social listening tools


4 Innovative Ways Businesses Can Use Social Media Data to Their Advantage

By Derek Franks  •  June 26, 2017


Many eons ago-- so like, 2014-- social media got a really bad wrap in many business offices. It was seen as an immature place filled only with selfies, socializing and other shenanigans.

Today, more and more businesses are recognizing the necessity of adopting social media as a major marketing channel. Sure enough, brands have come around on Facebook and Twitter. These channels aren’t just for play. They offer real, concrete business impact.

...

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Topics: social media listening, social media data


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