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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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What Are Your Customers' Interests and Passions? 

By Derek Franks  •  May 1, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?

The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.

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Topics: market research, social listening, consumer research, social listening tools


5 Tips For Better Social Listening Searches

By Alex Walter  •  April 12, 2018


As the client success manager at Infegy, I often get questions around tips for building search queries within our social listening tool the right way and getting the best results out of those searches.

Conducting social listening research may appear to require an expert’s hand to get the best metrics and results for your team. But with the right technology and mindset, you can be a social intelligence maestro in no time.

While there’s no...

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Topics: social research tool, consumer research, social listening tools


8+ Awesome Examples of Business Uses for Social Listening

By Derek Franks  •  April 3, 2018


One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.

What did buyers think of that product, campaign or launch you spent so many countless hours working on? Is your brand meeting consumer expectations? How do you conduct better audience or customer research before or after these key business efforts?

Tough questions that need answers. You’re not...

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Topics: social listening, social listening tools, social listening data


What Do Your Customers Want? Use Social Listening To Find Out

By Derek Franks  •  March 19, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?

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The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...

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Topics: social listening, social listening tools, social listening data, customers


Your Social Listening Tools Checklist

By Derek Franks  •  March 5, 2018


So, you’re looking into social listening and intelligence for your brand, agency or business?

 

We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.

 

Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...

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Topics: social media intelligence, social media tools, social listening tools, social listening data


3 Revealing Industry Insights Using Social Listening Data

By Derek Franks  •  November 27, 2017


The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.

 

There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.

 

Social and digital marketing strategy teams are huge benefactors of social media tools...

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Topics: social media, market research, social media research, social listening, consumer research, social listening tools


Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017


ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...

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Topics: social media data, social listening, social listening tools, metrics


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

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Topics: social media, social media data, social listening, social media tools, social listening tools


An All New Infegy Atlas is Live

By Justin Graves  •  October 30, 2017


Justin Graves, CEO at Infegy

 

This calls for a celebration. We’re making some pretty big changes to the Infegy Atlas experience that you need to check out.

With this major update to our social listening platform, which enables marketers, analysts, consultants, and strategists to discover and collect need-to-know insights about audiences, consumers, and competitors, you’ll find some pretty snazzy new bells and whistles.

The latest version...

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Topics: infegy atlas, social listening, social listening tools


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