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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Listening Blog

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3 Revealing Industry Insights Using Social Listening Data

By Derek Franks  •  November 27, 2017


The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.

 

There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.

 

Social and digital marketing strategy teams are huge benefactors of social media tools...

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Topics: social media, market research, social media research, social listening, consumer research, social listening tools


Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017


ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...

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Topics: social media data, social listening, social listening tools, metrics


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

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Topics: social media, social media data, social listening, social media tools, social listening tools


An All New Infegy Atlas is Live

By Justin Graves  •  October 30, 2017


Justin Graves, CEO at Infegy

 

This calls for a celebration. We’re making some pretty big changes to the Infegy Atlas experience that you need to check out.

With this major update to our social listening platform, which enables marketers, analysts, consultants, and strategists to discover and collect need-to-know insights about audiences, consumers, and competitors, you’ll find some pretty snazzy new bells and whistles.

The latest version...

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Topics: infegy atlas, social listening, social listening tools


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