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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog


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Travel Insights: Using Social Intelligence To Understand How and Why People Book

By Derek Franks  •  March 12, 2018

People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.

And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.

With so many people taking off for new...

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Topics: social listening, consumer research, social listening data, travel

Your Social Listening Tools Checklist

By Derek Franks  •  March 5, 2018

So, you’re looking into social listening and intelligence for your brand, agency or business?


We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.


Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...

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Topics: social media intelligence, social media tools, social listening tools, social listening data

The Best and Worst Received Super Bowl Commercials 2018

By Derek Franks  •  February 6, 2018


5 million dollars. That’s how much it set a company back to advertise during Super Bowl 52 in Minneapolis this year. NBC received that cool 5-million for each 30-second spot that aired during the most watched television event of the year. When we finally see the bank statements, NBC expects that Sunday’s telecast will amount to the single biggest day of earnings by a single company. Ever.

So was all that cash from these companies worth it? Did...

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Topics: advertising, social listening data, super bowl, commercials

How to Apply Social Listening Data: A Quick Guide

By Derek Franks  •  December 18, 2017

ICYMI: We’re passing along a roundup of some recent content that covers the topics related to how to apply social listening data:

Even if you have the best information in the world, it matters not if you don’t know what to do with it.

Collecting consumer data through social media research is a deeply intuitive way to gain a better understanding of your brand or business’ place in the marketplace, who your customers and prospects are, or what...

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Topics: social listening, social listening data

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