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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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12 Things We Learned Analyzing Pinterest Pins with Social Listening

By Derek Franks  •  November 5, 2018


75 billion ideas.

 

That’s the number of new ideas that have been posted to the popular social media platform Pinterest, according to Omnicore.

There have been billions of online conversations this year alone on Pinterest, part of the 175 billion total Pinterest “pins” all time since the network launched in 2010.

As you’re getting your mind blown by these stats, we should warn you: we’re just getting started.

 

Each major social network plays...

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Topics: social listening, social listening data, social media, social media data, social media research, pinterest


Will Apple Watch Continue to Lead the Wearable Tech Market? Can Fitbit Keep Up? Social Listening Has Answers

By Derek Franks  •  October 16, 2018


What’s your step count today?

 

If that question enters your mind frequently, you’re probably a wearable tech customer.

The device you own, whether it's a smartwatch or a true and blue fitness tracker, has likely provided you with some useful information about your health or helped you connect and communicate better in some way.

 

We wanted to know: which devices, features, brands, use cases are most utilized by wearable tech customers?

To...

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Topics: social listening data, social listening, Report, customer personas, consumer research, tech


Introducing 5 New Social Listening Features in Infegy Atlas

By Alex Walter  •  October 10, 2018


Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.

 

I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.

Here they are at a glance:

  • Custom Data Analysis - upload your own...
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Topics: infegy atlas, social listening, social listening data, social listening tools


How Nike’s Audiences Reacted to the Colin Kaepernick Campaign (And Why That’s All That Matters)

By Derek Franks  •  October 9, 2018


In case you’ve been living under a rock… Nike did a thing with ex-NFL star turned advocate Colin Kaepernick.

 

Some people loved it.

Some people did not love it.

Some people burned their Nikes.

Some people burned their New Balances on accident.

Nike’s new campaign, which launched Labor Day weekend, shows the brand taking a stand with Kaepernick, whose profile is featured in the image with the words “Believe in something, even if it means...

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Topics: social listening data, social listening, campaign analysis, audience segment, target audiences


ANALYSIS: Summer 2018’s Biggest TV and Streaming Shows

By Derek Franks  •  October 2, 2018


Are you really taking advice from a tomato?

 

Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.

 

What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they...

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Topics: entertainment, social listening, social listening tools, social listening data


5 Hallmarks of the Best Social Listening Tools

By Derek Franks  •  September 17, 2018


Nearly 2.8 billion people will be regular social media users in 2019. And even more people are talking elsewhere on the web.

People have a lot to say about your brand, business, or relevant topics to you. You need to listen to them. But are you listening in the right places? That’s a question we ask quite a bit around here.

 

>>Did you know Reddit has 270 million unique visitors/month, 18 billion pageviews/month, which now puts them ahead of...

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Topics: social listening, social listening tools, market research


REPORT: Social Listening Analysis of Wearable Tech Brands and Devices

By Derek Franks  •  September 13, 2018


Remember when watches were just for telling time?

 

Neither do we. High-tech wearables like Smartwatches and fitness bands are the new norm for people to buckle around their wrist. And they are ever-growing in popularity for consumers, serving the purpose of both design and function.

 

Fitness trackers and Smartwatches both have their top features and benefits, and passionate users have a lot to say about what they love about their devices. But...

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Topics: social listening, social listening data, market research


The 5 Most Surprising Takeaways from Our Social Listening Report for Ad Agencies

By Derek Franks  •  September 4, 2018


Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?

 

You’re in the right place. We’re just like you.

And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...

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Topics: social listening data, advertising, social listening


REPORT: Analyzing Agencies and Top-Tier Brands

By Derek Franks  •  July 16, 2018


What consumer insights can advertising and market research agencies learn for their top brands?

 

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

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Topics: Report, digital marketing, metrics, social listening, competitive analysis, advertising


Are You Listening Where Your Audience Is Talking? Go Beyond Social Media

By Derek Franks  •  June 5, 2018


211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.

 

But people don’t just sound off on social media.

There are dozens of different mediums people turn to to provide feedback and details about their experiences online.

 

These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...

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Topics: social listening, customers, target audiences, social media, audience


7 Reasons You Can't Live Without Social Listening Data

By Derek Franks  •  May 14, 2018


People are talking about brands and entities now more than ever online. They’re talking about you.

 

Because of this, you have access to insights about the most important people to your business, client, marketing or research team.

For decades, the most difficult challenge of finding such crucial data about consumers has been missing elements that would make these teams’ lives easier: speed, efficiency, accuracy and flexibility. In short:...

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Topics: social listening data, social listening


INFOGRAPHIC: 5 Social Listening Metrics for Your Marketing Strategy

By Derek Franks  •  May 7, 2018


You need data to inform your marketing strategy.

There’s no successful marketing, advertising or brand strategy that comes without numbers.

But what numbers are the right ones? Good question.

That’s what led us to write one of our blog posts: “5 Social Listening Metrics For Your Strategy.” And now we’ve compiled these metrics in a fun infographic overview for a quick read, which you’ll find below.

We believe in harvesting the right data from...

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Topics: social listening, marketing strategy


What Are Your Customers' Interests and Passions? 

By Derek Franks  •  May 1, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?

The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.

...

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Topics: social listening, social listening tools, consumer research, market research


How To Use Social Listening For Creative Storytelling

By Derek Franks  •  April 18, 2018


You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.

Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.

The importance of...

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Topics: social listening, social listening data, marketing strategy, strategy


8+ Awesome Examples of Business Uses for Social Listening

By Derek Franks  •  April 3, 2018


The last time you looked into your crystal ball to try and predict or understand your customers, did you see a foggy purple cloud of nothingness? Pretty frustrating, right?

 

Where tarot cards and palm reading might fail us, technology comes through.

 

One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.

What did buyers think of that product,...

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Topics: social listening, social listening data, social listening tools


What Do Your Customers Want? Use Social Listening To Find Out

By Derek Franks  •  March 19, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?

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The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...

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Topics: social listening, social listening data, social listening tools, customers


Travel Insights: Using Social Intelligence To Understand How and Why People Book

By Derek Franks  •  March 12, 2018


People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.

And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.

With so many people taking off for new...

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Topics: social listening, travel, social listening data, consumer research


Who are the World’s Most Trusted Brands and Why?

By Derek Franks  •  February 20, 2018


The world’s most popular brands-- Apple, Amazon, Google-- have something in common: they all make great products and services that people now depend on.

 

They revolutionized their industries, then revolutionized them again and again, which has kept consumers dialed in and interacting with them every day at all hours of the day.

But being popular isn’t the same as being trusted.

Although there is a lot of crossover, as you’ll see, the most...

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Topics: artificial intelligence, social listening, brand perception


What is Machine Learning and How Will it Impact Your Brand?

By Derek Franks  •  February 12, 2018


The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.

Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.

This leaves no doubt: your brand needs to be fully adapted to compete...

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Topics: machine learning, digital marketing, social listening, artificial intelligence


INFOGRAPHIC: How Social Listening Is Transforming the Marketing Process

By Derek Franks  •  January 22, 2018


Listening is the new monitoring.

Today’s best marketers make it a point to listen to what people have to say, but more importantly also how they feel.

The previous hallmark method of listening in which brands engage and respond to people who follow them, known as monitoring, is still an important aspect to any marketing strategy and customer service strategy. But in this noisy, convoluted, ever-changing world, it’s not enough.

We need to...

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Topics: social listening, digital marketing, social media


How to Apply Social Listening Data: A Quick Guide

By Derek Franks  •  December 18, 2017


ICYMI: We’re passing along a roundup of some recent content that covers the topics related to how to apply social listening data:

Even if you have the best information in the world, it matters not if you don’t know what to do with it.

Collecting consumer data through social media research is a deeply intuitive way to gain a better understanding of your brand or business’ place in the marketplace, who your customers and prospects are, or what...

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Topics: social listening, social listening data


INFOGRAPHIC: 5 Things to Remember When Analyzing Competitors

By Derek Franks  •  December 11, 2017


The digital revolution over the past decade has completely changed us as a society. It changed the way we interact. It changed the way we buy. It changed how we live our lives.

Marketers, advertisers and businesses in general were forced to change their approach to meet the new ways we communicate head-on.

While this has created scores of new challenges that didn’t exist 10 years ago, it has also opened many doors and provided us with...

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Topics: competitive analysis, competitive intelligence, social listening


How to Use Social Media Listening Data for B2B Research

By Nate Stedman  •  December 4, 2017


You may be surprised to learn that social media analysis and audience research is as important to a B2B organization as it is to consumer-facing brands.

 

While companies who sell to other businesses have different targets and take prospects on a more complex path through the buyer’s journey, there are a score of advantages to be had with better online research.

 

It is true, conducting social listening and research will differ from how...

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Topics: social listening, b2b


3 Revealing Industry Insights Using Social Listening Data

By Derek Franks  •  November 27, 2017


The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.

 

There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.

 

Social and digital marketing strategy teams are huge benefactors of social media tools...

[ Continue Reading ... ]

Topics: social listening, social listening tools, consumer research, social media, market research, social media research


Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017


ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...

[ Continue Reading ... ]

Topics: social listening tools, social listening, social media data, metrics


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