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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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5 Ways Social Listening is Transforming the Marketing Strategist Role

By Derek Franks  •  October 23, 2017


Marketing strategists have a big role. Not only in scope and bandwidth, but also in business impact.

 

It’s their research, analysis, and data-driven idea creation that can help lead teams to the marketing strategies that drive brand growth and help companies connect with new customers.

 

Having worked on teams with some great strategists, I’ve experienced first hand the challenges faced and opportunities created by strategists.  I’m all in on...

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Topics: audience segment, social media strategy, social listening, marketing strategy


How to Use Consumer Research Data for your Marketing Strategy

By Derek Franks  •  October 9, 2017


Numbers never lie. I like to use this phrase a lot when working with teams on marketing strategies. Regardless of what your objectives are within your marketing strategy, you need that strategy to be data-driven.

 

The quickest way to failure for advertisers and marketers is to carry on without data, performance measurement and benchmarks to guide your team. I’d argue that the most essential data is that about your customers, prospects, online...

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Topics: social media, market research, social listening, consumer research


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