<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615255955451271&amp;ev=PageView&amp;noscript=1">

The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

By

This is a section title

7 Reasons You Can't Live Without Social Listening Data

By Derek Franks  •  May 14, 2018


People are talking about brands and entities now more than ever online. They’re talking about you.

 

Because of this, you have access to insights about the most important people to your business, client, marketing or research team.

For decades, the most difficult challenge of finding such crucial data about consumers has been missing elements that would make these teams’ lives easier: speed, efficiency, accuracy and flexibility. In short:...

[ Continue Reading ... ]

Topics: social listening, social listening data


INFOGRAPHIC: 5 Social Listening Metrics for Your Marketing Strategy

By Derek Franks  •  May 7, 2018


You need data to inform your marketing strategy.

There’s no successful marketing, advertising or brand strategy that comes without numbers.

But what numbers are the right ones? Good question.

That’s what led us to write one of our blog posts: “5 Social Listening Metrics For Your Strategy.” And now we’ve compiled these metrics in a fun infographic overview for a quick read, which you’ll find below.

We believe in harvesting the right data from...

[ Continue Reading ... ]

Topics: social listening, marketing strategy


What Are Your Customers' Interests and Passions? 

By Derek Franks  •  May 1, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?

The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.

...

[ Continue Reading ... ]

Topics: market research, social listening, consumer research, social listening tools


How To Use Social Listening For Creative Storytelling

By Derek Franks  •  April 18, 2018


You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.

Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.

The importance of...

[ Continue Reading ... ]

Topics: strategy, social listening, marketing strategy, social listening data


8+ Awesome Examples of Business Uses for Social Listening

By Derek Franks  •  April 3, 2018


One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.

What did buyers think of that product, campaign or launch you spent so many countless hours working on? Is your brand meeting consumer expectations? How do you conduct better audience or customer research before or after these key business efforts?

Tough questions that need answers. You’re not...

[ Continue Reading ... ]

Topics: social listening, social listening tools, social listening data


What Do Your Customers Want? Use Social Listening To Find Out

By Derek Franks  •  March 19, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?

---

The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...

[ Continue Reading ... ]

Topics: social listening, social listening tools, social listening data, customers


Travel Insights: Using Social Intelligence To Understand How and Why People Book

By Derek Franks  •  March 12, 2018


People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.

And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.

With so many people taking off for new...

[ Continue Reading ... ]

Topics: social listening, consumer research, social listening data, travel


Who are the World’s Most Trusted Brands and Why?

By Derek Franks  •  February 20, 2018


The world’s most popular brands-- Apple, Amazon, Google-- have something in common: they all make great products and services that people now depend on.

They revolutionized their industries, then revolutionized them again and again, which has kept consumers dialed in and interacting with them every day at all hours of the day.

But being popular isn’t the same as being trusted. Although there is a lot of crossover, as you’ll see, the most...

[ Continue Reading ... ]

Topics: brand perception, social listening, artificial intelligence


What is Machine Learning and How Will it Impact Your Brand?

By Derek Franks  •  February 12, 2018


The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.

Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.

This leaves no doubt: your brand needs to be fully adapted to compete...

[ Continue Reading ... ]

Topics: social listening, digital marketing, machine learning, artificial intelligence


INFOGRAPHIC: How Social Listening Is Transforming the Marketing Process

By Derek Franks  •  January 22, 2018


Listening is the new monitoring.

Today’s best marketers make it a point to listen to what people have to say, but more importantly also how they feel.

The previous hallmark method of listening in which brands engage and respond to people who follow them, known as monitoring, is still an important aspect to any marketing strategy and customer service strategy. But in this noisy, convoluted, ever-changing world, it’s not enough.

We need to...

[ Continue Reading ... ]

Topics: social media, social listening, digital marketing


How to Apply Social Listening Data: A Quick Guide

By Derek Franks  •  December 18, 2017


ICYMI: We’re passing along a roundup of some recent content that covers the topics related to how to apply social listening data:

Even if you have the best information in the world, it matters not if you don’t know what to do with it.

Collecting consumer data through social media research is a deeply intuitive way to gain a better understanding of your brand or business’ place in the marketplace, who your customers and prospects are, or what...

[ Continue Reading ... ]

Topics: social listening, social listening data


INFOGRAPHIC: 5 Things to Remember When Analyzing Competitors

By Derek Franks  •  December 11, 2017


The digital revolution over the past decade has completely changed us as a society. It changed the way we interact. It changed the way we buy. It changed how we live our lives.

Marketers, advertisers and businesses in general were forced to change their approach to meet the new ways we communicate head-on.

While this has created scores of new challenges that didn’t exist 10 years ago, it has also opened many doors and provided us with...

[ Continue Reading ... ]

Topics: social listening, competitive analysis, competitive intelligence


How to Use Social Media Listening Data for B2B Research

By Nate Stedman  •  December 4, 2017


You may be surprised to learn that social media analysis and audience research is as important to a B2B organization as it is to consumer-facing brands.

 

While companies who sell to other businesses have different targets and take prospects on a more complex path through the buyer’s journey, there are a score of advantages to be had with better online research.

 

It is true, conducting social listening and research will differ from how...

[ Continue Reading ... ]

Topics: social listening, b2b


3 Revealing Industry Insights Using Social Listening Data

By Derek Franks  •  November 27, 2017


The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.

 

There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.

 

Social and digital marketing strategy teams are huge benefactors of social media tools...

[ Continue Reading ... ]

Topics: social media, market research, social media research, social listening, consumer research, social listening tools


Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017


ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...

[ Continue Reading ... ]

Topics: social media data, social listening, social listening tools, metrics


How Online Consumer Data Can Improve the In-store Experience

By Derek Franks  •  November 13, 2017


Today's shopping experience is a cutthroat battle for consumer spending dollars at many different touch points as new ways of simplify how we buy our must-have items and gifts have turned the retail industry on its head.

While brick-and-mortar retail brands continue to compete for foot traffic, and e-commerce entities are overtaking them for shopping, a key component to garnering new and repeat buyers is more important than ever: understanding...

[ Continue Reading ... ]

Topics: retail, social listening, consumer research, digital


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

[ Continue Reading ... ]

Topics: social media, social media data, social listening, social media tools, social listening tools


An All New Infegy Atlas is Live

By Justin Graves  •  October 30, 2017


Justin Graves, CEO at Infegy

 

This calls for a celebration. We’re making some pretty big changes to the Infegy Atlas experience that you need to check out.

With this major update to our social listening platform, which enables marketers, analysts, consultants, and strategists to discover and collect need-to-know insights about audiences, consumers, and competitors, you’ll find some pretty snazzy new bells and whistles.

The latest version...

[ Continue Reading ... ]

Topics: infegy atlas, social listening, social listening tools


5 Ways Social Listening is Transforming the Marketing Strategist Role

By Derek Franks  •  October 23, 2017


Marketing strategists have a big role. Not only in scope and bandwidth, but also in business impact.

 

It’s their research, analysis, and data-driven idea creation that can help lead teams to the marketing strategies that drive brand growth and help companies connect with new customers.

 

Having worked on teams with some great strategists, I’ve experienced first hand the challenges faced and opportunities created by strategists.  I’m all in on...

[ Continue Reading ... ]

Topics: audience segment, social media strategy, social listening, marketing strategy


How to Use Consumer Research Data for your Marketing Strategy

By Derek Franks  •  October 9, 2017


Numbers never lie. I like to use this phrase a lot when working with teams on marketing strategies. Regardless of what your objectives are within your marketing strategy, you need that strategy to be data-driven.

 

The quickest way to failure for advertisers and marketers is to carry on without data, performance measurement and benchmarks to guide your team. I’d argue that the most essential data is that about your customers, prospects, online...

[ Continue Reading ... ]

Topics: social media, market research, social listening, consumer research


More from the Social Media Intelligence Blog

All posts

Comments

Request a Personalized Demo Today!

Recent Posts

Popular Posts

Get Our Monthly Social Insights Newsletter

New Call-to-action

Follow Infegy

Receive Updates From Infegy