<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615255955451271&amp;ev=PageView&amp;noscript=1">

The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

By

This is a section title

Measuring AT&T's It Can Wait using social media monitoring data

By Jordan Hanson  •  October 3, 2016


In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?

  1. First, looking at historical post data allows researchers to connect the dots between different campaign approaches and find insights to improve their future efforts. Knowing what results a given campaign achieved allows...
[ Continue Reading ... ]

Topics: wireless, social data, social data research, post verbatims, historical data, carrier, infegy atlas, topic extraction, atlas


How do Wireless Customers Feel about Loyalty Programs?

By Madi Harmon  •  September 8, 2016


The wireless landscape has undoubtedly changed over the last few years, transitioning from primarily a voice traffic industry to become a data-driven machine. As a result, telecommunications companies have become more competitive than ever.

While industry-wide strategic focuses may be constantly shifting, the importance of retaining loyal customers is a trend that will never disappear.

One way the major telecom companies -- Verizon, Sprint,...

[ Continue Reading ... ]

Topics: social media intelligence, wireless, social data, social media market research, social data research


Beer isn’t just for Boys: Using Social Data to Reach New Audiences

By Madi Harmon  •  August 11, 2016


Drinking beer is a boy’s club, or at least it was.

For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.

Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”

Despite a turbulent history with the female demographic, these...

[ Continue Reading ... ]

Topics: marketing, social media, sentiment, audience segment, audience, social data, social data research, advertising, perception, social media research


Guide: How to use social data for buyer journey research

By Jordan Hanson  •  June 15, 2016


In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.

Let's recap -- social data is an excellent fit for understanding:

  1. How customers feel about their buying experiences
  2. Experiences related to using or consuming products (satisfaction drivers)
  3. Post-purchase interactions with the retailer or manufacturer
  4. Which digital and social...
[ Continue Reading ... ]

Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research


More from the Social Media Intelligence Blog

All posts

Comments

New Call-to-action

Get Our Monthly Social Insights Newsletter

New Call-to-action

Follow Infegy

Receive Updates From Infegy