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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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Measuring AT&T's It Can Wait using social media monitoring data

By Jordan Hanson  •  October 3, 2016


In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?

  1. First, looking at historical post data allows researchers to connect the dots between different campaign approaches and find insights to improve their future efforts. Knowing what results a given campaign achieved allows...
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Topics: wireless, social data, social data research, post verbatims, historical data, carrier, infegy atlas, topic extraction, atlas


How do Wireless Customers Feel about Loyalty Programs?

By Madi Harmon  •  September 8, 2016


The wireless landscape has undoubtedly changed over the last few years, transitioning from primarily a voice traffic industry to become a data-driven machine. As a result, telecommunications companies have become more competitive than ever.

While industry-wide strategic focuses may be constantly shifting, the importance of retaining loyal customers is a trend that will never disappear.

One way the major telecom companies -- Verizon, Sprint,...

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Topics: social media intelligence, wireless, social data, social media market research, social data research


Social media data shows public backlash to sexist Olympic coverage

By Jordan Hanson  •  August 22, 2016


It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.

After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...

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Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception


Beer isn’t just for Boys: Using Social Data to Reach New Audiences

By Madi Harmon  •  August 11, 2016


Drinking beer is a boy’s club, or at least it was.

For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.

Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”

Despite a turbulent history with the female demographic, these...

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Topics: marketing, social media, sentiment, audience segment, audience, social data, social data research, advertising, perception, social media research


How social data can solve YOUR brand's 'granny panty' problem

By Jordan Hanson  •  July 28, 2016


How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.

Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.

Früt is presented as the newest upscale lingerie retail boutique to...

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Topics: social media intelligence, holiday, brands, sentiment, beauty, brand perception, retail, social data, social media market research, purchase, historical data, fashion, perception


Guide: How to use social data for buyer journey research

By Jordan Hanson  •  June 15, 2016


In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.

Let's recap -- social data is an excellent fit for understanding:

  1. How customers feel about their buying experiences
  2. Experiences related to using or consuming products (satisfaction drivers)
  3. Post-purchase interactions with the retailer or manufacturer
  4. Which digital and social...
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Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research


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