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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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Social media data shows public backlash to sexist Olympic coverage

By Jordan Hanson  •  August 22, 2016


It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.

After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...

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Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception


Beer isn’t just for Boys: Using Social Data to Reach New Audiences

By Madi Harmon  •  August 11, 2016


Drinking beer is a boy’s club, or at least it was.

For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.

Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”

Despite a turbulent history with the female demographic, these...

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Topics: marketing, social media, sentiment, audience segment, audience, social data, social data research, advertising, perception, social media research


How social data can solve YOUR brand's 'granny panty' problem

By Jordan Hanson  •  July 28, 2016


How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.

Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.

Früt is presented as the newest upscale lingerie retail boutique to...

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Topics: social media intelligence, holiday, brands, sentiment, beauty, brand perception, retail, social data, social media market research, purchase, historical data, fashion, perception


Spokespeople in the Social Age: Good Idea or Bad Idea?

By Jordan Hanson  •  May 3, 2016


Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is alive and well.

It used to be simpler, too: your celebrity/spokesperson appears in radio, television, and/or photo ads. But social media has changed the rules.

Brands have to worry about the overall public perception of these spokespeople as advertising has developed from traditional media into the modern multichannel...

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Topics: brands, sentiment, spokespeople, spokesperson, brand perception


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