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The Social Media Intelligence Blog

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Using Social Media Reviews for Product Research and Development

By Tiffany Tran  •  September 28, 2016


Most brands in the CPG industry spend a considerable amount of money on product research and development (R&D). In 2014, Apple spent 3% ($1.7B) of its annual earnings in R&D.

If you are a start-up or a small business, chances are, you are going to be spending way more than 3% of your annual earnings on R&D. In 2008, the ‘Business R&D and Innovation Survey’ revealed that small companies (5 to 24 employees) spent at least 50% more than small...

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Topics: social media, social media research, product research


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