<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615255955451271&amp;ev=PageView&amp;noscript=1">

The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

By

This is a section title

AT&T’s ‘It Can Wait’: How a brand changed messaging and minds

By Jordan Hanson  •  September 21, 2016


German director Werner Herzog wanted young people to accept responsibility for the consequences of being distracted behind the wheel:

"Don't text and drive. The consequences are catastrophic, and the statistics are appalling."

Werner was right - it's a very simple message. Don't text and drive (because it's dangerous) - but can a campaign with such lofty aspirations ever be completely successful?

Teens say it's alright to text and drive if...

[ Continue Reading ... ]

Topics: wireless, it can wait, at&t, messaging


More from the Social Media Intelligence Blog

All posts

Comments

New Call-to-action

Get Our Monthly Social Insights Newsletter

New Call-to-action

Follow Infegy

Receive Updates From Infegy