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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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How Agencies Can Use Social Listening to Win New Clients

By Nate Stedman  •  July 9, 2018


Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.

How do you go from the standard pitch to the remarkable one that lands the deal?

By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...

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Topics: client, customer success, metrics, social media data, marketing strategy, social media strategy, advertising


INFOGRAPHIC: 5 Social Listening Metrics for Your Marketing Strategy

By Derek Franks  •  May 7, 2018


You need data to inform your marketing strategy.

There’s no successful marketing, advertising or brand strategy that comes without numbers.

But what numbers are the right ones? Good question.

That’s what led us to write one of our blog posts: “5 Social Listening Metrics For Your Strategy.” And now we’ve compiled these metrics in a fun infographic overview for a quick read, which you’ll find below.

We believe in harvesting the right data from...

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Topics: social listening, marketing strategy


How To Use Social Listening For Creative Storytelling

By Derek Franks  •  April 18, 2018


You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.

Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.

The importance of...

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Topics: social listening, social listening data, marketing strategy, strategy


5 Ways Social Listening is Transforming the Marketing Strategist Role

By Derek Franks  •  October 23, 2017


Marketing strategists have a big role. Not only in scope and bandwidth, but also in business impact.

 

It’s their research, analysis, and data-driven idea creation that can help lead teams to the marketing strategies that drive brand growth and help companies connect with new customers.

 

Having worked on teams with some great strategists, I’ve experienced first hand the challenges faced and opportunities created by strategists.  I’m all in on...

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Topics: social listening, marketing strategy, audience segment, social media strategy


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