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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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How social data can solve YOUR brand's 'granny panty' problem

By Jordan Hanson  •  July 28, 2016


How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.

Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.

Früt is presented as the newest upscale lingerie retail boutique to...

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Topics: social media intelligence, holiday, brands, sentiment, beauty, brand perception, retail, social data, social media market research, purchase, historical data, fashion, perception


Brands, Listen: Valentine's Isn't Just for Ladies (Anymore)

By Jordan Hanson  •  February 17, 2016


Valentine's Day was last weekend. You're thinking, "So what? It's all just a commercialized holiday opportunity to sell jewelry, chocolate, flowers, and ad time, all bundled up with the idea that sex (or love) sells."

Since most of our readers are agency clients, I'd like to address this next comment to you: You'd be right, but you'd also be surprised at the subtle trends showing up in our social intelligence data.

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Topics: social media intelligence, holiday, brands, marketing, valentine's


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