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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Measuring AT&T's It Can Wait using social media monitoring data

By Jordan Hanson  •  October 3, 2016


In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?

  1. First, looking at historical post data allows researchers to connect the dots between different campaign approaches and find insights to improve their future efforts. Knowing what results a given campaign achieved allows...
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Topics: wireless, carrier, social data, social data research, infegy atlas, atlas, historical data, topic extraction, post verbatims


How social data can solve YOUR brand's 'granny panty' problem

By Jordan Hanson  •  July 28, 2016


How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.

Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.

Früt is presented as the newest upscale lingerie retail boutique to...

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Topics: beauty, brands, retail, fashion, holiday, purchase, perception, social data, sentiment, brand perception, historical data, social media intelligence, social media market research


We knew nothing about Jon Snow. Our software knew 9 years ago.

By Jordan Hanson  •  July 17, 2016


Warning - Season 6 Game of Thrones Spoilers Ahead

Warning: If you're the type of person to still be bothered by spoilers for the most recent season of Game of Thrones, you might want to come back to this post in the future. We're going to use our social media intelligence tool, Infegy Atlas, to follow at least one long-standing fan theory to its origin point in social data.

Game of Thrones has been a rocketship of an adventure to watch...

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Topics: game of thrones, hbo, entertainment, tv, streaming, jon snow, historical data, automated analysis, post verbatims


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