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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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How social data can solve YOUR brand's 'granny panty' problem

By Jordan Hanson  •  July 28, 2016


How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.

Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.

Früt is presented as the newest upscale lingerie retail boutique to...

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Topics: social media intelligence, holiday, brands, sentiment, beauty, brand perception, retail, social data, social media market research, purchase, historical data, fashion, perception


Spotting Fast Fashion Support Mistakes with Social Data

By Jordan Hanson  •  July 6, 2016


Every customer support representative knows that having a variety of response plans in place is one thing, but executing them for extreme customer satisfaction is another, especially in the constantly-shifting world of fast fashion retail.

As we've discussed in a prior post, there are a lot of red flags for the fast fashion industry in general, but they seem to be more like conversational constants than changing variables.

We wonder: do...

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Topics: brands, marketing, audience, retail, fashion, perception


What Retailers Can Learn From Fast Fashion Problems

By Tiffany Tran  •  May 17, 2016


In recent years, fast fashion stores like H&M, Forever 21, and Zara have been stealing a good portion of sales from traditional fashion retailers.

Macy's, for example, a store that had a solid footing in fashion is now on its way to closing 36 stores this year. Other stores like Nordstrom, American Apparel, Wet Seal, and Kohl's are facing similar struggles as well.

We often hear how fast fashion is killing the game or how traditional fashion...

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Topics: retail, fashion


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