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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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ANALYSIS: Audience Reactions to 2018’s Biggest TV and Streaming Shows

By Derek Franks  •  October 2, 2018


Are you really taking advice from a tomato?

 

Measuring the success or failure of a TV series goes well beyond the review score or looking at viewership numbers. If you really want to gauge the performance of your programming, and understand the true feedback of your viewers, you need details that go further than that.

 

What ratings, review sites and a certified fresh score won’t tell you is what people actually think about the content they are...

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Topics: entertainment, social listening, social listening tools, social listening data


Using Social Listening Data to Predict the 2017 Oscars

By Megan Owara  •  February 24, 2017


With Hollywood's biggest night of the year finally here, you may be wondering who has the competitive edge going into Sunday night's Academy Awards.  Is there a way to data to predict the Oscars?

Social listening data can be a great way to gather industry and user-generated opinions on Hollywood's biggest award show of the year.  To select our picks, we used the universe post volume and positive sentiment from Infegy Atlas to score each movie,...

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Topics: oscars, entertainment


We knew nothing about Jon Snow. Our software knew 9 years ago.

By Jordan Hanson  •  July 17, 2016


Warning - Season 6 Game of Thrones Spoilers Ahead

Warning: If you're the type of person to still be bothered by spoilers for the most recent season of Game of Thrones, you might want to come back to this post in the future. We're going to use our social media intelligence tool, Infegy Atlas, to follow at least one long-standing fan theory to its origin point in social data.

Game of Thrones has been a rocketship of an adventure to watch...

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Topics: game of thrones, hbo, entertainment, tv, streaming, jon snow, historical data, automated analysis, post verbatims


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