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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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Social data says Trump won Millennials, lost Millennial women in 1st debate

By Jordan Hanson  •  September 27, 2016


In case you happen to be living under a rock and missed what many media outlets billed as the first Presidential debate to reach Superbowl audience proportions, Donald Trump and Hillary Clinton debated for 90 continuous minutes last night.

Let's take a look at what the social data tells us about how the candidates did, shall we?

Trump played the Millennial male audience well.

Social media trend data pulled from Infegy Atlas demonstrates a...

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Topics: polling, election, voting, clinton, replacing polling with social data, election 2016, trump, voters, presidential campaign, debate


Which cheese does America prefer? #TrumpVSTaco

By Jordan Hanson  •  March 16, 2016


Writing about Donald Trump is a complicated process. Recent coverage concerning him ranges from his business practices and understanding of political ethics to the beauty pageant he owned until last year. One thing is certain: Trump has garnered a substantial amount of public support throughout the 2016 presidential election campaign.

Donald Trump is also a cheesy, stereotypical fast-talking businessman. He's loud, he makes bold statements that...

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Topics: polling, election, brands, marketing


Trump, Clinton Win March 15 Primary Election in Social Data

By Jordan Hanson  •  March 15, 2016


 According to data from social media conversations, Donald Trump and Hillary Clinton are the projected overall winners in presidential primaries taking place today in Florida, Illinois, North Carolina, Ohio, and Infegy's home state of Missouri. John Kasich takes second for the Republicans, followed by Marco Rubio and Ted Cruz, respectively.

Key Demographics in Social Intelligence Data

Bernie Sanders comes second to Hillary Clinton, but with a...

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Topics: polling, data viz, election, social media dashboards


Election 2016: Social Predicts New Hampshire Primary Result

By Jordan Hanson  •  February 10, 2016


The New Hampshire election results from last night mean we have another data set to consider as the presidential race marches toward the general election season.

Yesterday, we kept track of how many voters declared their intention to vote for any individual candidate for twelve hours, beginning at 10AM.

Interestingly, the results don't change much throughout the day. See the chart after the break.

This set of graphs visualizes each candidate's...

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Topics: polling, election, social media intelligence


Election 2016: Iowa According to Social Media

By Jordan Hanson  •  February 3, 2016


Official election results are finally here. As with every presidential election since 1972, the race for the presidency begins in Iowa. Candidates from both major parties eagerly awaited the final declaration of Iowa tallies, marking the first event in a long series of results that will separate the losers from each party’s eventual nominee.

The data suggests social media intelligence tools provide similar results to more traditional election...

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Topics: election


Election 2016: Defining the Scope of Social Media Research

By Jordan Hanson  •  January 21, 2016


This post is the first in a series that will examine many of the top issues US presidential candidates will discuss as they vie for the White House this November. As we have previously discussed, traditional public polling methods are on the decline. As people answer their phones less and migrate towards the internet more, a viable alternative polling method has yet to be discovered.

For both the 2008 and 2012 campaigns, however, the Obama...

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Topics: polling, election, social media dashboards


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