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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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REPORT: Analyzing Agencies and Top-Tier Brands

By Derek Franks  •  July 16, 2018


What consumer insights can advertising and market research agencies learn for their top brands?

 

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

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Topics: Report, digital marketing, metrics, social listening, competitive analysis, advertising


What is Machine Learning and How Will it Impact Your Brand?

By Derek Franks  •  February 12, 2018


The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.

Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.

This leaves no doubt: your brand needs to be fully adapted to compete...

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Topics: machine learning, digital marketing, social listening, artificial intelligence


INFOGRAPHIC: How Social Listening Is Transforming the Marketing Process

By Derek Franks  •  January 22, 2018


Listening is the new monitoring.

Today’s best marketers make it a point to listen to what people have to say, but more importantly also how they feel.

The previous hallmark method of listening in which brands engage and respond to people who follow them, known as monitoring, is still an important aspect to any marketing strategy and customer service strategy. But in this noisy, convoluted, ever-changing world, it’s not enough.

We need to...

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Topics: social listening, digital marketing, social media


10 Bold Predictions About Marketing and Social Media for 2018

By Derek Franks  •  January 8, 2018


2018 will be a landmark year for social media, digital marketing and research. Don’t believe us? Just ask some of the experts. They’re quick to say that, as fast as things have evolved in recent years, we aint seen nothin’ yet.

Now to be fair, we can say that pretty much every year. That goes for 2017, which saw some crazy breakthroughs that have upped the ante. Wendy’s gave a year’s worth of Chicken Nuggets to a guy for getting retweets, brands...

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Topics: social media, digital marketing


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