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How Online Consumer Data Can Improve the In-store Experience

By Derek Franks  •  November 13, 2017


Today's shopping experience is a cutthroat battle for consumer spending dollars at many different touch points as new ways of simplify how we buy our must-have items and gifts have turned the retail industry on its head.

While brick-and-mortar retail brands continue to compete for foot traffic, and e-commerce entities are overtaking them for shopping, a key component to garnering new and repeat buyers is more important than ever: understanding...

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Topics: social listening, consumer research, retail, digital


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