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How Online Consumer Data Can Improve the In-store Experience

By Derek Franks  •  November 13, 2017

It’s that time of the year: shopping season. With the holidays fast approaching, retail and store brands are now well-entrenched in the cutthroat battle for consumer spending dollars as the peak months of holiday gift scavenger hunt rages on.

While brick-and-mortar retail brands continue to compete for foot traffic, and ecommerce entities are overtaking them for holiday shopping, a key component to garnering new and repeat buyers is more...

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Topics: retail, social listening, consumer research, digital

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