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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Are You Listening Where Your Audience Is Talking? Go Beyond Social Media

By Derek Franks  •  June 5, 2018


211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.

 

But people don’t just sound off on social media.

There are dozens of different mediums people turn to to provide feedback and details about their experiences online.

 

These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...

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Topics: social listening, customers, target audiences, social media, audience


What Do Your Customers Want? Use Social Listening To Find Out

By Derek Franks  •  March 19, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?

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The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...

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Topics: social listening, social listening data, social listening tools, customers


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