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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

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3 Revealing Industry Insights Using Social Listening Data

By Derek Franks  •  November 27, 2017


The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.

 

There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.

 

Social and digital marketing strategy teams are huge benefactors of social media tools...

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Topics: social media, market research, social media research, social listening, consumer research, social listening tools


How Online Consumer Data Can Improve the In-store Experience

By Derek Franks  •  November 13, 2017


It’s that time of the year: shopping season. With the holidays fast approaching, retail and store brands are now well-entrenched in the cutthroat battle for consumer spending dollars as the peak months of holiday gift scavenger hunt rages on.

While brick-and-mortar retail brands continue to compete for foot traffic, and ecommerce entities are overtaking them for holiday shopping, a key component to garnering new and repeat buyers is more...

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Topics: retail, social listening, consumer research, digital


How to Use Consumer Research Data for your Marketing Strategy

By Derek Franks  •  October 9, 2017


Numbers never lie. I like to use this phrase a lot when working with teams on marketing strategies. Regardless of what your objectives are within your marketing strategy, you need that strategy to be data-driven.

 

The quickest way to failure for advertisers and marketers is to carry on without data, performance measurement and benchmarks to guide your team. I’d argue that the most essential data is that about your customers, prospects, online...

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Topics: social media, market research, social listening, consumer research


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