Gabi Lieberman is the Director of Social Media Research at Mintel. Her primary role is to use social data and other research to provide clients with actionable consumer insights.
We recently caught up with Gabi to chat about how she leverages social data for market research.
Infegy: For starters, how would you describe the work Mintel does?
Gabi: Mintel is a global market intelligence agency focused on leveraging consumer and market research...