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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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How Agencies Can Use Social Listening to Win New Clients

By Nate Stedman  •  July 9, 2018


Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.

How do you go from the standard pitch to the remarkable one that lands the deal?

By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...

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Topics: client, customer success, metrics, social media data, marketing strategy, social media strategy, advertising


October 2016 Infegy Client Spotlight: Raidious

By Madi Harmon  •  October 14, 2016


Kira Peavley is the Senior Director of Research and Analytics at Raidious. She derives insights from social data to provide direction and support for clients and projects.

We recently talked with Kira to learn more about how she uses social data.

Infegy: How would you describe Raidious?

Kira: Raidious is a full service digital agency specializing in content creation, and we developed the brand newsroom-style agency. Our primary service line is...

[ Continue Reading ... ]

Topics: client


September 2016 Infegy Client Spotlight: Sullivan, Higdon & Sink

By Madi Harmon  •  September 23, 2016


Sarah Buchanan is the Lead Content Strategist at Sullivan, Higdon & Sink. Her role is to create strategy for content and plan to implement that content marketing strategy for clients to get their audiences to take action.

We caught up with Sarah to learn more about how she is using social data in content creation.

Infegy: Can you tell us a little bit more about the digital team at SHS?

Sarah: SHS itself is a full-service advertising agency...

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Topics: client


August 2016 Infegy Client Spotlight: Seek Company

By Madi Harmon  •  August 19, 2016


Hope Norman is the Senior Digital Researcher and an Innovation Consultant at Seek Company. She conducts social media and digital research for client projects and campaigns.

We met with Hope to learn more about how she uses social data for digital research.

Infegy: How would you describe Seek Company in a couple sentences?

Hope: Seek is a research and innovation consultancy agency. We have been around for 15 years and focus on insights, ideas,...

[ Continue Reading ... ]

Topics: client


July 2016 Infegy Client Spotlight: Mintel

By Madi Harmon  •  July 11, 2016


Gabi Lieberman is the Director of Social Media Research at Mintel. Her primary role is to use social data and other research to provide clients with actionable consumer insights.

We recently caught up with Gabi to chat about how she leverages social data for market research.

Infegy: For starters, how would you describe the work Mintel does?

Gabi: Mintel is a global market intelligence agency focused on leveraging consumer and market research...

[ Continue Reading ... ]

Topics: client spotlight, client, spotlight, brands


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