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5 Things Missing From Your Customer Personas

By Derek Franks  •  July 30, 2018


You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.

 

You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...

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Topics: demographics, buyer personas, customer personas


The Old Way of Analyzing Demographics Is Dead

By Derek Franks  •  June 18, 2018


If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.

 

These details don’t tell you all you need to know. Not even close.

Why do we need to sound the death bell for traditional demographic analysis? 

A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....

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Topics: social listening data, demographics, buyer personas, customer personas, target audiences


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