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The Old Way of Analyzing Demographics Is Dead

By Derek Franks  •  June 18, 2018


If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.

 

These details don’t tell you all you need to know. Not even close.

Why do we need to sound the death bell for traditional demographic methods? 

A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations. Technology...

[ Continue Reading ... ]

Topics: social listening data, demographics, buyer personas, customer personas, target audiences


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