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The Social Media Listening Blog

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How to Use Social Media Listening Data for B2B Research

By Nate Stedman  •  December 4, 2017


You may be surprised to learn that social media analysis and audience research is as important to a B2B organization as it is to consumer-facing brands.

 

While companies who sell to other businesses have different targets and take prospects on a more complex path through the buyer’s journey, there are a score of advantages to be had with better online research.

 

It is true, conducting social listening and research will differ from how...

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Topics: social listening, b2b


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