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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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Social media data shows public backlash to sexist Olympic coverage

By Jordan Hanson  •  August 22, 2016


It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.

After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...

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Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception


Beer isn’t just for Boys: Using Social Data to Reach New Audiences

By Madi Harmon  •  August 11, 2016


Drinking beer is a boy’s club, or at least it was.

For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.

Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”

Despite a turbulent history with the female demographic, these...

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Topics: marketing, social media, sentiment, audience segment, audience, social data, social data research, advertising, perception, social media research


Spotting Fast Fashion Support Mistakes with Social Data

By Jordan Hanson  •  July 6, 2016


Every customer support representative knows that having a variety of response plans in place is one thing, but executing them for extreme customer satisfaction is another, especially in the constantly-shifting world of fast fashion retail.

As we've discussed in a prior post, there are a lot of red flags for the fast fashion industry in general, but they seem to be more like conversational constants than changing variables.

We wonder: do...

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Topics: brands, marketing, audience, retail, fashion, perception


How Agencies Can Speak for Brands Using Social Data

By Jordan Hanson  •  May 24, 2016


Good news: your agency receives an RFP to improve a brand's public perception. You have great ideas and a pitch meeting coming up.

Bad news: the clock is ticking and you're on a deadline.

Normally, preliminary research efforts are going to involve surveys, public polling, focus groups, you name it. These steps take time, resources, and consistent diligence to make sure your results are accurate. Doesn't that sound more complicated than it needs...

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Topics: brands, marketing, social media, market research, audience, brand perception, retail


Marketing Disney's New Star Wars for 'May the Fourth'

By Jordan Hanson  •  May 3, 2016


"Disney's gonna ruin Star Wars."

I said it. My friends said it. Critics even said it, but the data says otherwise.

Aside from raking in $2 billion at the box office globally, Star Wars: The Force Awakens represents a potential cash cow for the media giant if they can effectively market Star Wars to fans both new and old.

In 2011, at Toronto Underground Cinema in Canada, fans marked the first ever Star Wars Day, the target holiday for the Jedi...

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Topics: brands, star wars, audience segment, disney, audience, brand perception


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