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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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AT&T/Time Warner merger looks bad for consumers in social data

By Jordan Hanson  •  October 25, 2016


As we highlighted in our recent Telecommunications report, AT&T is one of the most popular wireless carriers among consumers in the US. In general, AT&T customers are less passionate about their choice of wireless provider, but also make up for that fact by talking about AT&T more frequently.

Check out the full report for more details.

AT&T, however, is not without its own troubled history of causing its customers anxiety and frustration with...

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Topics: brands, wireless, time warner, time warner cable, twc, at&t


AT&T’s ‘It Can Wait’: How a brand changed messaging and minds

By Jordan Hanson  •  September 21, 2016


German director Werner Herzog wanted young people to accept responsibility for the consequences of being distracted behind the wheel:

"Don't text and drive. The consequences are catastrophic, and the statistics are appalling."

Werner was right - it's a very simple message. Don't text and drive (because it's dangerous) - but can a campaign with such lofty aspirations ever be completely successful?

Teens say it's alright to text and drive if...

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Topics: wireless, it can wait, at&t, messaging


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