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Measuring AT&T's It Can Wait using social media monitoring data

By Jordan Hanson  •  October 3, 2016


In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?

  1. First, looking at historical post data allows researchers to connect the dots between different campaign approaches and find insights to improve their future efforts. Knowing what results a given campaign achieved allows...
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Topics: wireless, social data, social data research, post verbatims, historical data, carrier, infegy atlas, topic extraction, atlas


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