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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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The 5 Most Surprising Takeaways from Our Social Listening Report for Ad Agencies

By Derek Franks  •  September 4, 2018


Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?

 

You’re in the right place. We’re just like you.

And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...

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Topics: advertising, social listening, social listening data


REPORT: Analyzing Agencies and Top-Tier Brands

By Derek Franks  •  July 16, 2018


What consumer insights can advertising and market research agencies learn for their top brands?

 

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

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Topics: advertising, social listening, metrics, competitive analysis, digital marketing, Report


How Agencies Can Use Social Listening to Win New Clients

By Nate Stedman  •  July 9, 2018


Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.

How do you go from the standard pitch to the remarkable one that lands the deal?

By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...

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Topics: client, advertising, social media strategy, social media data, marketing strategy, metrics, customer success


The Best and Worst Received Super Bowl Commercials 2018

By Derek Franks  •  February 6, 2018


 

5 million dollars. That’s how much it set a company back to advertise during Super Bowl 52 in Minneapolis this year. NBC received that cool 5-million for each 30-second spot that aired during the most watched television event of the year. When we finally see the bank statements, NBC expects that Sunday’s telecast will amount to the single biggest day of earnings by a single company. Ever.

So was all that cash from these companies worth it? Did...

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Topics: advertising, social listening data, super bowl, commercials


5 Ways to Build Better Connections with Customers in the Digital Age

By Derek Franks  •  June 15, 2017


Don Draper had a spectacular way of presenting amazing new creative ideas for brands’ big ad campaigns. The many “Mad Men” who inspired that character knew how to develop messages that truly resonated with people. At the height of the golden age of advertising, brand messaging literally drove consumer behavior.

Today, we can feel inspired by such remarkable creativity. But the internet has turned the advertising world on its head. We’ve done a...

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Topics: marketing, social media, advertising, customer relationships


7 easy ways to build better connections on social media

By Derek Franks  •  June 8, 2017


 

Conversations. That’s what drives brands in today’s always-on world.

Successful marketing and advertising is about building an ongoing relationship with people, reaching them where they are hanging out online. It’s a two-way street now. The best brands keep an open dialogue with consumers. They provide them with relevant, interesting and entertaining information on a consistent basis.

Perhaps there’s no better place to do this than on...

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Topics: social media, social media monitoring, social media listening, advertising, social media strategy, community management


Social media data shows public backlash to sexist Olympic coverage

By Jordan Hanson  •  August 22, 2016


It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.

After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...

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Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception


Beer isn’t just for Boys: Using Social Data to Reach New Audiences

By Madi Harmon  •  August 11, 2016


Drinking beer is a boy’s club, or at least it was.

For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.

Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”

Despite a turbulent history with the female demographic, these...

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Topics: marketing, social media, sentiment, audience segment, audience, social data, social data research, advertising, perception, social media research


Using social media research to create great advertising campaigns

By Tiffany Tran  •  August 1, 2016


Infegy Atlas released a few new features recently and my favorite one is called, Audience Interests.

Audience interests allows analysts to discover what audience(s) of a particular subject are also likely to be interested in.

For example, people who talk about the BMW i3 are 4.9X more likely to talk about canoeing/kayaking.

 

To give you a deep dive of how Audience Interests can be applied to help inspire new campaign ideas, I've set up an...

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Topics: social media intelligence, advertising, social media research


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