The evolution of social media part II: From public, centralized to private, decentralized social networks
by Henry Chapman on September 29, 2023
Abstract The purpose of this study is to provide a roadmap through past social media networking trends and structure, in the hopes that it will shed light on the future of social media networking, and the impact it will have on business and campaign planning.
Analyze Influencers and Influencer Campaigns with These Social Metrics
by Infegy Research Team on September 22, 2023
How can we use influencer analysis to better prove the success of their campaigns?
Using the power of social listening to boost your business
by Infegy Research Team on September 7, 2023
The benefits of social listening for your business go far beyond simply helping you gain an understanding of what people are saying about your brand. Using social listening data to guide your company’s decision making can improve your brand’s reputation, provide an edge over your comp …
Evolution of social media part I: From text to immersive experiences
by Henry Chapman on August 31, 2023
What we did This report tracks the evolution of content formats on social media and the greater internet. It considers how the concurrent development of more powerful computers and increasingly expansive, faster networks allowed photos to overtake text, then video to overtake photos a …
Finding an R+D edge with the power of social listening
by Infegy Research Team on August 18, 2023
In today’s fast-paced, competitive marketplace, if your company isn’t constantly innovating and evolving, you may fall behind. Yet, it can be difficult to know what new products or services will resonate with your target customers.
Top 3 predictions we got right and wrong
by Henry Chapman on August 14, 2023
A scorecard of how a year of Infegy's Insight Brief predictions have shaken out August 2023 marks the first anniversary of Infegy's Insight Briefs. After publishing 42 so far, we've shown how social listening data is a fantastic tool for keeping tabs on your industry's performance and …
The beginner’s guide to spotting consumer trends early
by Infegy Research Team on August 7, 2023
Social media apps like TikTok have a way of making you fall in love with various types of trends. From skits, to dance challenges, to using a sound of Tariq singing about his love of corn. These trends exploded onto the cultural landscape with hardly any warning and became mainstream …
Harnessing the power of social listening to advocate for customers
by Infegy Research Team on July 28, 2023
In recent years, social media has transformed the way businesses and consumers interact. With billions of active users sharing their ideas, preferences, and interests worldwide, social media has become a crucial communication channel to gain consumer insights.
How to choose the right social listening tool and provider
by Nate Stedman on July 24, 2023
The social media analytics and research industry is becoming increasingly crowded with various players, and this trend is expected to continue. The reason for this growth can be attributed to the fact that around seven-in-ten Americans use social media to connect with one another, eng …
Infegy's top 3 brands from Interbrand's Breakthrough Brands report
by Infegy Research Team on July 13, 2023
In the 2023 Breakthrough Brands report from Interbrand, they explore emerging brands that are redefining the market with their innovative ideas, strong values, and unique positioning. As a social listening company, Infegy is proud to contribute to this report, highlighting the brands …