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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog


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Why Marketers Struggle to Connect With Eco Friendly Audiences

By Tiffany Tran  •  June 24, 2016

Marketing to environmentally conscious consumers  isn't necessarily something new. Brands have been capitalizing on this for some time now, and much of those efforts have been abused because of the ambiguous rules of what sustainable marketing is.

The FTC has since (2012) revised its "Green Guides" in hopes of better-protecting consumers from being deceived by deceptive advertising and marketing.

However, the question is -- even with revised...

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Topics: marketing

Guide: How to use social data for buyer journey research

By Jordan Hanson  •  June 15, 2016

In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.

Let's recap -- social data is an excellent fit for understanding:

  1. How customers feel about their buying experiences
  2. Experiences related to using or consuming products (satisfaction drivers)
  3. Post-purchase interactions with the retailer or manufacturer
  4. Which digital and social...
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Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research

Can sentiment analysis detect sarcasm on the internet? Oh yeah, totally...

By Rion Martin  •  June 8, 2016

"Oh yeah, our software can TOTALLY detect sarcasm. :rolleyes:"

Shady sales and marketing people have been saying this for years.

Unfortunately, many of the prospective clients on the receiving end of this snarky remark don't realize that the comment is sarcastic until they start reviewing the results.

The truth is that sentiment analysis is a long way from solving the problem of sarcasm and many linguistics experts still believe it can't be...

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Common objections to adopting a social intelligence tool

By Jordan Hanson  •  May 31, 2016

There are a lot of social tools out there and many of them make claims about their ability to gauge public opinion with precision and accuracy. Like so many other decisions about buying business tools, it really comes down to a simple business question:

What are we getting from your software in exchange for our money?

It's a great question with a simple answer.

Purchasing access to any social intelligence tool should provide you with the...

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Topics: social media intelligence, social media

How Agencies Can Speak for Brands Using Social Data

By Jordan Hanson  •  May 24, 2016

Good news: your agency receives an RFP to improve a brand's public perception. You have great ideas and a pitch meeting coming up.

Bad news: the clock is ticking and you're on a deadline.

Normally, preliminary research efforts are going to involve surveys, public polling, focus groups, you name it. These steps take time, resources, and consistent diligence to make sure your results are accurate. Doesn't that sound more complicated than it needs...

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Topics: brands, marketing, social media, market research, audience, brand perception, retail

What Retailers Can Learn From Fast Fashion Problems

By Tiffany Tran  •  May 17, 2016

In recent years, fast fashion stores like H&M, Forever 21, and Zara have been stealing a good portion of sales from traditional fashion retailers.

Macy's, for example, a store that had a solid footing in fashion is now on its way to closing 36 stores this year. Other stores like Nordstrom, American Apparel, Wet Seal, and Kohl's are facing similar struggles as well.

We often hear how fast fashion is killing the game or how traditional fashion...

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Topics: retail, fashion

Introducing Atlas 2.0, the next generation of social media intelligence

By Rion Martin  •  May 15, 2016

Opening remark from Justin Graves, Founder and CEO of Infegy

"The road to creating Atlas 2.0 has been a collective journey embarked upon by Infegy and our clients to create something truly extraordinary that helps our users gain the insights they need to make the most informed decisions in the least amount of time.

I want to thank each and every one of our customers for continuing to help us evolve our social media intelligence platform to...

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How Wireless Carriers Can Profit from Social Media Research

By Jordan Hanson  •  May 12, 2016

You're standing in the middle of a customer experience battleground.

Admit it -- you need a smartphone in today's age. Many consumers are finding out they do, too, but is brand loyalty what it still was in consumers' eyes?

The wireless marketplace is highly competitive, oversaturated, and wireless carriers across the US are faced with a dilemma: finding every advantage they can to survive the war for your pocket space.

Here are a few ways...

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Topics: social media intelligence, market research, wireless

Marketing Disney's New Star Wars for 'May the Fourth'

By Jordan Hanson  •  May 3, 2016

"Disney's gonna ruin Star Wars."

I said it. My friends said it. Critics even said it, but the data says otherwise.

Aside from raking in $2 billion at the box office globally, Star Wars: The Force Awakens represents a potential cash cow for the media giant if they can effectively market Star Wars to fans both new and old.

In 2011, at Toronto Underground Cinema in Canada, fans marked the first ever Star Wars Day, the target holiday for the Jedi...

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Topics: brands, star wars, audience segment, disney, audience, brand perception

Spokespeople in the Social Age: Good Idea or Bad Idea?

By Jordan Hanson  •  May 3, 2016

Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is alive and well.

It used to be simpler, too: your celebrity/spokesperson appears in radio, television, and/or photo ads. But social media has changed the rules.

Brands have to worry about the overall public perception of these spokespeople as advertising has developed from traditional media into the modern multichannel...

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Topics: brands, sentiment, spokespeople, spokesperson, brand perception

Streaming music: What artists can learn from Kanye West

By Madi Harmon  •  May 2, 2016

Kanye West was one of the first artists to release an album exclusively on an online streaming service.

While this move was highly controversial among the music-listening public, other artists are beginning to follow suit.

Let’s see what we can learn from Kanye’s bold move. 

The state of the music industry

The music is always in a constant state...

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Using social listening to understand the buyer's journey

By Rion Martin  •  April 18, 2016

The purchase funnel is dead! RIP 1898 - 2004

If you’re in marketing or advertising you’ve probably seen more than just a few articles expressing this exact sentiment.  

The general consensus is that with more potential touch points, product choices, and easier access to information, the traditional purchase funnel model is now inadequate for accurately mapping the path to purchase.

What has emerged in its place is the buyer’s journey. A new...

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6 Ways Social Media Intelligence Can Improve Retail Brands

By Tiffany Tran  •  March 31, 2016

According to the PEW Research Center, two-thirds of American adults are now using social media platforms. Wowza!


Yet, it’s not just keeping up with friends and family that happen on platforms like Facebook, Twitter, and Instagram.

Consumers share pricing information, recommendations, opinions on tangibles and experiences, and other highly valuable information on their preferences, journeys, and experiences. This has become a natural way for...

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Topics: social media intelligence, social media, beauty, retail

The media bias against Bernie Sanders examined in 4 charts

By Rion Martin  •  March 29, 2016

When it comes to the upcoming election, I know far more people that support Bernie Sanders over Hillary Clinton.

I mean it's not even close. Maybe one Hillary supporter for every ten Bernie supporters.

Yet, when it comes to what I've seen in the news, it FEELS like the media covers Hillary Clinton significantly more often.

But after this weekend, it no longer seems to be an accident that I feel this way.

On their home page, CNN posted coverage...

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Using Social Media Intelligence to Design Better Survey Questions

By Tiffany Tran  •  March 22, 2016

Creating a survey that people will actually answer or that provides valuable answers to business questions can definitely be one of those, "sounds pretty easy, but not really" type of deals.

Pew Research says, questionnaire design is perhaps the most important part of the survey process. It is the creation of questions that accurately measure the opinions, experiences and behaviors in public.


If you're having trouble learning the fundamentals...

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Topics: social media intelligence, market research, survey design, social media listening

Which cheese does America prefer? #TrumpVSTaco

By Jordan Hanson  •  March 16, 2016

Writing about Donald Trump is a complicated process. Recent coverage concerning him ranges from his business practices and understanding of political ethics to the beauty pageant he owned until last year. One thing is certain: Trump has garnered a substantial amount of public support throughout the 2016 presidential election campaign.

Donald Trump is also a cheesy, stereotypical fast-talking businessman. He's loud, he makes bold statements that...

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Topics: polling, election, brands, marketing

Trump, Clinton Win March 15 Primary Election in Social Data

By Jordan Hanson  •  March 15, 2016

 According to data from social media conversations, Donald Trump and Hillary Clinton are the projected overall winners in presidential primaries taking place today in Florida, Illinois, North Carolina, Ohio, and Infegy's home state of Missouri. John Kasich takes second for the Republicans, followed by Marco Rubio and Ted Cruz, respectively.

Key Demographics in Social Intelligence Data

Bernie Sanders comes second to Hillary Clinton, but with a...

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Topics: polling, data viz, election, social media dashboards

How to Conduct Social Media Research

By Rion Martin  •  March 14, 2016

As Donald Trump would say, "The amount of data out there? It's YUGE! I mean, it really is."

In fact, according to DOMO, every minute: Facebook users 'like' 4.1m posts, Twitter users send 350k tweets, Instagrammers 'like' 1.7m photos, and Snapchatters share 284k snaps.

Within this data is a treasure trove of potentially valuable information. However, the hard part isn't getting your hands on data, it's actually getting any meaning from it...

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Leveraging Social Media Data for Cosmetics Research

By Tiffany Tran  •  February 26, 2016

Who seriously doesn't love affordable makeup?!

While there are plenty of competing brands that are "budget friendly" when it comes to buying makeup, two brands have been really killing the "more bang for your buck" motto.

If you simply Google "affordable makeup", you'll run into many savvy beauty bloggers online that consistently bring up two brands in particular when it comes to buying decent quality makeup at low prices, NYX and E.L.F.


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Topics: beauty

12 Great Social Listening Use Cases for Ad Agencies

By Rion Martin  •  February 18, 2016

Ad agencies. Cradles of creativity, epicenters of innovation, and the birthplaces of social media listening. 

That's right! Little known fact: some of the earliest social listening tools got their start at ad agencies. Take VML's SEER, for example. 

But what started out as a tool to simply monitor when and where people were talking about their clients on the internet has evolved into something with many more use cases.

Let's take a look at...

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Topics: marketing

Brands, Listen: Valentine's Isn't Just for Ladies (Anymore)

By Jordan Hanson  •  February 17, 2016

Valentine's Day was last weekend. You're thinking, "So what? It's all just a commercialized holiday opportunity to sell jewelry, chocolate, flowers, and ad time, all bundled up with the idea that sex (or love) sells."

Since most of our readers are agency clients, I'd like to address this next comment to you: You'd be right, but you'd also be surprised at the subtle trends showing up in our social intelligence data.


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Topics: social media intelligence, holiday, brands, marketing, valentine's

Setting Client Expectations With Social Media Research

By Tiffany Tran  •  February 10, 2016

I have seen plenty of examples where new and seasoned social media monitoring users get stumped with client requests on social media research.

How come there isn't enough data on Allegra within the past year? Why aren’t parents talking about buying their kids a new Xbox on Black Friday? How are we supposed to analyze Cheerio loving moms, if moms aren't talking enough about Cheerios?!

These examples of unanswered questions in turn make it...

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Election 2016: Social Predicts New Hampshire Primary Result

By Jordan Hanson  •  February 10, 2016

The New Hampshire election results from last night mean we have another data set to consider as the presidential race marches toward the general election season.

Yesterday, we kept track of how many voters declared their intention to vote for any individual candidate for twelve hours, beginning at 10AM.

Interestingly, the results don't change much throughout the day. See the chart after the break.

This set of graphs visualizes each candidate's...

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Topics: polling, election, social media intelligence

Election 2016: Iowa According to Social Media

By Jordan Hanson  •  February 3, 2016

Official election results are finally here. As with every presidential election since 1972, the race for the presidency begins in Iowa. Candidates from both major parties eagerly awaited the final declaration of Iowa tallies, marking the first event in a long series of results that will separate the losers from each party’s eventual nominee.

The data suggests social media intelligence tools provide similar results to more traditional election...

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Topics: election

What is Social Media Intelligence?

By Rion Martin  •  January 26, 2016

"It seems like just yesterday our brand just needed to monitor to social media, then we needed to listen, now we're starting to hear more and more about social media intelligence? Is there even a difference?"

Absolutely! However, more than these terms describing different things, what they actually represent is the evolution of social media collection and analysis tools.

That still doesn't really tell you the difference though, does it?

So to...

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Topics: social media intelligence

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