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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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The Battle to Bring Dragon Ball Z to Netflix

By Rion Martin  •  March 3, 2014


Every month more than 600 Dragon Ball Z fans visit our blog post titled, “TV Shows Netflix Users Want,” with the hope that it contains good news about Netflix adding Dragon Ball Z to their catalog of TV shows.

Unfortunately, the post only affirms that like them, there are many others who want the exact same thing.

Well, after more than 3,000 unique visits to our Netflix blog post, almost 300,000 social media posts in the last year, 872,000...

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Facebook's Acquisition of WhatsApp for $19 Billion

By Rion Martin  •  February 19, 2014


This infographic details what Facebook got for their massive $19 billion acquisition of the popular messaging application WhatsApp. Click the graphic to enlarge.

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Coca Cola Super Bowl Commercial Social Media Analysis

By Rion Martin  •  February 11, 2014


Did you see that extremely controversial super bowl commercial that Coca Cola ran during the Super Bowl? The one where “America The Beautiful” is sung in languages other than English by people of different ethnic backgrounds?

If you’re like the majority of other Americans, you actually didn’t find the commercial controversial. America is, after all, a nation of immigrants.

However, almost immediately after the commercial aired there was...

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Historical Twitter Data - Why it matters and where to get it

By Rion Martin  •  January 20, 2014


Historical social media data provides tremendous perspective and context around the subject you’re researching.

From understanding the year-over-year impact of marketing campaigns, how consumer perceptions are shifting, and even defining performance benchmarks and KPIs.

Study the past, if you would define the future. - Confucius

One my favorite examples that demonstrates the value of historical data is how Lexus’ market research firm used...

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Social Analysis of the 71st Golden Globes, When Jennifer Lawrence Photobombed Taylor Swift

By Rion Martin  •  January 13, 2014


According to the Nielsen ratings company, the Golden Globe Awards hit a ten-year high in viewership during the airing of its 71st show on January 12th, 2014.

Filled with plenty of memorable moments and great one-liners from hosts Tina Fey and Amy Poehler, the awards show also generated a huge response on social media.

 
 

In fact, the Golden Globes created an astounding 10.3 million conversations from January 12th through the 13th. This...

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Social Media Statistics on The Rise of Cyber Bullying

By Rion Martin  •  October 30, 2013


Rebecca Sedwick was just twelve years old when she took her own life as a result of unrelenting bullying by two older girls at her school. Unfortunately, stories like Rebecca’s are becoming more and more common, and social media is playing a significant role.

Every day in the United States nearly 160,000 kids stay home from school out of fear of being bullied. One out of four school children is bullied on a monthly basis, and one out of every...

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