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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Recent Posts

The Differences Between Social Media Monitoring, Social Listening and Analytics

By Rion Martin  •  June 11, 2018


Social media monitoring, social listening, social analytics, and intelligence are often used synonymously, but in reality each term actually describes something quite different. To add to the confusion, there are tons of marketing software platforms that call themselves social media research tools, but that have different uses, capabilities and metrics.  

 

There are, in fact, three different and distinct types of research here. Monitoring,...

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Understanding Sentiment Analysis and Sentiment Accuracy

By Rion Martin  •  May 24, 2018


Positive, negative, neutral, or mixed sentiment. If you've ever used a social analytics tool, these terms should be very familiar.

But what exactly is sentiment analysis and how accurate can it be?

Sentiment analysis is defined as:

The process of algorithmically identifying and categorizing opinions expressed in text to determine the user’s attitude toward the subject of the document (or post).

 

In other words: we can analyze if people at...

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Can sentiment analysis detect sarcasm on the internet? Oh yeah, totally...

By Rion Martin  •  June 8, 2016


"Oh yeah, our software can TOTALLY detect sarcasm. :rolleyes:"

Shady sales and marketing people have been saying this for years.

Unfortunately, many of the prospective clients on the receiving end of this snarky remark don't realize that the comment is sarcastic until they start reviewing the results.

The truth is that sentiment analysis is a long way from solving the problem of sarcasm and many linguistics experts still believe it can't be...

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Introducing Atlas 2.0, the next generation of social media intelligence

By Rion Martin  •  May 15, 2016


Opening remark from Justin Graves, Founder and CEO of Infegy

"The road to creating Atlas 2.0 has been a collective journey embarked upon by Infegy and our clients to create something truly extraordinary that helps our users gain the insights they need to make the most informed decisions in the least amount of time.

I want to thank each and every one of our customers for continuing to help us evolve our social media intelligence platform to...

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Using social listening to understand the buyer's journey

By Rion Martin  •  April 18, 2016


The purchase funnel is dead! RIP 1898 - 2004

If you’re in marketing or advertising you’ve probably seen more than just a few articles expressing this exact sentiment.  

The general consensus is that with more potential touch points, product choices, and easier access to information, the traditional purchase funnel model is now inadequate for accurately mapping the path to purchase.

What has emerged in its place is the buyer’s journey. A new...

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The media bias against Bernie Sanders examined in 4 charts

By Rion Martin  •  March 29, 2016


When it comes to the upcoming election, I know far more people that support Bernie Sanders over Hillary Clinton.

I mean it's not even close. Maybe one Hillary supporter for every ten Bernie supporters.

Yet, when it comes to what I've seen in the news, it FEELS like the media covers Hillary Clinton significantly more often.

But after this weekend, it no longer seems to be an accident that I feel this way.

On their home page, CNN posted coverage...

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How to Conduct Social Media Research

By Rion Martin  •  March 14, 2016


As Donald Trump would say, "The amount of data out there? It's YUGE! I mean, it really is."

In fact, according to DOMO, every minute: Facebook users 'like' 4.1m posts, Twitter users send 350k tweets, Instagrammers 'like' 1.7m photos, and Snapchatters share 284k snaps.

Within this data is a treasure trove of potentially valuable information. However, the hard part isn't getting your hands on data, it's actually getting any meaning from it...

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12 Great Social Listening Use Cases for Ad Agencies

By Rion Martin  •  February 18, 2016


Ad agencies. Cradles of creativity, epicenters of innovation, and the birthplaces of social media listening. 

That's right! Little known fact: some of the earliest social listening tools got their start at ad agencies. Take VML's SEER, for example. 

But what started out as a tool to simply monitor when and where people were talking about their clients on the internet has evolved into something with many more use cases.

Let's take a look at...

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Topics: marketing


What is Social Media Intelligence?

By Rion Martin  •  January 26, 2016


"It seems like just yesterday our brand just needed to monitor to social media, then we needed to listen, now we're starting to hear more and more about social media intelligence? Is there even a difference?"

Absolutely! However, more than these terms describing different things, what they actually represent is the evolution of social media collection and analysis tools.

That still doesn't really tell you the difference though, does it?

So to...

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Topics: social media intelligence


The World’s 50 Most Popular Brands – November 2015 Recap

By Rion Martin  •  December 9, 2015


Going back to 2009 and updating each month, our World’s 50 Most Popular Brands dashboard analyzed conversations from all over the social web to highlight the brands people talk about most often and to what degree of favorability.

What’s really interesting about the Top 50 brands dashboard is the drama it uncovers, and that’s exactly what these monthly recap posts are all about.

November 2015 was a massive month for entertainment with high...

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Topics: data viz, social media dashboards, brands


Consumer Insights for the Wearable Technology Industry

By Rion Martin  •  November 25, 2015


The rapid growth of the wearable technology industry can be seen on once-bare wrists everywhere, and with Apple's recent entrance into the smartwatch category, that growth is now accelerating at an even quicker pace.

Just how fast is the industry growing? Well, from 2014 to 2015 shipments of smartwatches and fitness bands have increased by 223% and social media conversations about these devices have increased by 1788%.

Source: IDC Worldwide...

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The World's 50 Most Popular Brands - October 2015 Recap

By Rion Martin  •  November 16, 2015


Going back to 2009 and updating each month, our World’s 50 Most Popular Brands dashboard analyzed conversations from all over the social web to highlight the brands people talk about most often and to what degree of favorability.

What’s really interesting about the Top 50 brands dashboard is the drama it uncovers, and that’s exactly what these monthly recap posts are all about.

Below are the highlights of some of the largest changes in rank and...

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The World's 50 Most Popular Brands - September 2015 Recap

By Rion Martin  •  October 1, 2015


Going back to 2009 and updating each month, our World’s 50 Most Popular Brands dashboard analyzes conversations from all over the social web to highlight the brands people talk about most often and with the highest favorability.

What’s really interesting about the Top 50 brands dashboard is the drama it uncovers, and that’s exactly what these monthly recap posts are all about.

September 2015 was a strange month in social, particularly for...

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60+ Free Resources for Mastering Social Monitoring

By Rion Martin  •  September 30, 2015


How many ways can you get value from listening to the social web? One hundred? One thousand? One hundred thousand?

Whatever the actual number, there is no doubt that the number of ways to apply social media monitoring is enormous.

So, to help you get the most from this powerful practice, here’s a well-organized list of great blog posts, reports, videos, and tools, broken out by general information and specific use case. (Note: ! Indicates that...

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The World's 50 Most Popular Brands - August 2015 Recap

By Rion Martin  •  September 1, 2015


Going back to 2009 and updating each month, our World’s 50 Most Popular Brands dashboard analyzes conversations from all over the social web to highlight the brands people talk about most often, who is talking, and how they feel about each brand.

August 2015 was a particularly volatile month. Below are the highlights of some of the largest changes in rank and extended coverage of what caused the shifts.

1. Celebrities launched Ferrari 16 spots...

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5 Social Media Templates For Making Insights Actionable

By Rion Martin  •  August 3, 2015


Above all, social media analysis should answer one key question, “so what?”

Why should anyone care about the metrics you’re reporting on and what actions can be taken based on the findings?

Take this statement for example, “Clorox had approximately 230k mentions in the past 60 days and 75% of those mentions were positive.” What would Clorox be expected to do with this data?

The answer to this question is unlikely to be found within a typical...

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Winning at Social Media Marketing Without Pissing Off The FTC

By Rion Martin  •  June 15, 2015


Paying Drake to provide a shoutout for your new product? You better make sure his tweet includes the hashtag #Ad. Looking to increase your brand’s perceived popularity by purchasing likes? You might be required to disclose how many of your likes you’ve paid for.

These potential requirements come after a update to, The FTC’s Endorsement Guides: What People Are Asking, which has major implications for influencer and social media marketing.

With...

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How Social Media Data is Enriching Market Research

By Rion Martin  •  May 6, 2015


Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group.

Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.

While many market researchers have been hesitant to incorporate social media research into their practices, other researchers have harnessed the power of social data, to realize...

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Using Social Listening for Competitive Intelligence

By Rion Martin  •  April 9, 2015


One of the most compelling reasons to monitor social media and online content is competitive intelligence.

In this post I’ll provide a play-by-play guide to using free and paid platforms to become a rock star at keeping current on what your competitors are saying about themselves and what consumers are saying about them.

The examples we’ll be walking through will be from the perspective of a new fast casual brand called Bro!ritto (fictional)...

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Social Media Insights for the Travel and Tourism Industry

By Rion Martin  •  November 19, 2014


Travel is a pretty big deal to the world economy ($7 Trillion USD) and to our employees at Infegy. In fact, every one of our employees gets two complimentary international plane tickets to anywhere in the world once per year.

Because travel is always on our minds, we decided to dig deeper into forums, Facebook, and Twitter to uncover the consumer motivations and behaviors related to travel and tourism.

The result is a social media report that...

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Social Media Showdown, KC Royals vs SF Giants World Series 2014

By Rion Martin  •  October 29, 2014


This World Series was a nail biter. From close games to shutouts, amazing catches and most of all, astonishing pitches, fans had a lot to cheer (and jeer) about.

Just as the games played out across airwaves all across the nation, and even the world, fans were having a showdown of their own on social media. So, who had the best fans?

Grab the infographic (to the right), read on for the play-by-play, or check out our coverage with CMSWire.

 

 
 
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4 Areas Retailers Must Focus on During the Holiday Season

By Rion Martin  •  October 26, 2014


Excitement for the 2014 holiday shopping season is down – way down. Online, the number of consumer conversations about holiday shopping, Black Friday and Cyber Monday have decreased significantly year over year.

Furthermore, within a social media sample of nearly 340,000 diverse users spanning Generation Z through Baby Boomers, fewer consumers in the sample have been talking about holiday shopping and Black Friday this year than during the same...

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The Top CMOs on Social Media, via Forbes and Infegy

By Rion Martin  •  September 29, 2014


Earlier this month Infegy and Forbes teamed up to determine who the top 50 most influential CMOs on social media are.

As the article made its rounds, two camps developed: those who felt that it is imperative that CMOs have a presence on social media; and those who felt that it didn’t matter and/or could negatively impact a brand.

The most notable responses can be found below. There were also several other findings that were not included in the...

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Social Media Statistics on Health and Diet Trends

By Rion Martin  •  September 3, 2014


Every month it seems that there is a new diet or health food being discussed as the miracle for solving a health problem, preventing disease, or melting away unwanted fat.

From vegetable oils like Olean that touted no fat, calories, or cholesterol, but with the added effect of severe stomach cramps, to low-carb diets like the Atkins Diet, that left dieters in a constant state of exhaustion, health trends are always in flux.

To pinpoint the...

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Social Media Analysis for the Movie, Teenage Mutant Ninja Turtles

By Rion Martin  •  August 9, 2014


Michael Bay’s reboot of the Teenage Mutant Ninja Turtles is an attempt to capitalize on deep-rooted nostalgia and introduce the franchise to a new generation.

The movie, which opened on Friday, August 8th, brought in an estimated $65 million by Sunday, August 10th, taking the top-spot from the other comic book blockbuster, Guardians of the Galaxy.

However, while box office figures are a very positive sign for the revamped Teenage Mutant Ninja...

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