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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Nate Stedman


Recent Posts

How Agencies Can Use Social Listening to Win New Clients

By Nate Stedman  •  July 9, 2018


Your agency or firm wants to land that awesome new client for their marketing, advertising, market research or creative business. But first, you need to sell them at the big pitch meeting.

How do you go from the standard pitch to the remarkable one that lands the deal?

By bringing the right insights to the table. It’s nice to have a big creative idea, but without the right data to provide context, it will be difficult to persuade the prospect...

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Topics: client, customer success, metrics, social media data, marketing strategy, social media strategy, advertising


How to Use Social Media Listening Data for B2B Research

By Nate Stedman  •  December 4, 2017


You may be surprised to learn that social media analysis and audience research is as important to a B2B organization as it is to consumer-facing brands.

 

While companies who sell to other businesses have different targets and take prospects on a more complex path through the buyer’s journey, there are a score of advantages to be had with better online research.

 

It is true, conducting social listening and research will differ from how...

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Topics: social listening, b2b


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