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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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Madi Harmon


Recent Posts

October 2016 Infegy Client Spotlight: Raidious

By Madi Harmon  •  October 14, 2016


Kira Peavley is the Senior Director of Research and Analytics at Raidious. She derives insights from social data to provide direction and support for clients and projects.

We recently talked with Kira to learn more about how she uses social data.

Infegy: How would you describe Raidious?

Kira: Raidious is a full service digital agency specializing in content creation, and we developed the brand newsroom-style agency. Our primary service line is...

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Topics: client


September 2016 Infegy Client Spotlight: Sullivan, Higdon & Sink

By Madi Harmon  •  September 23, 2016


Sarah Buchanan is the Lead Content Strategist at Sullivan, Higdon & Sink. Her role is to create strategy for content and plan to implement that content marketing strategy for clients to get their audiences to take action.

We caught up with Sarah to learn more about how she is using social data in content creation.

Infegy: Can you tell us a little bit more about the digital team at SHS?

Sarah: SHS itself is a full-service advertising agency...

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Topics: client


How do Wireless Customers Feel about Loyalty Programs?

By Madi Harmon  •  September 8, 2016


The wireless landscape has undoubtedly changed over the last few years, transitioning from primarily a voice traffic industry to become a data-driven machine. As a result, telecommunications companies have become more competitive than ever.

While industry-wide strategic focuses may be constantly shifting, the importance of retaining loyal customers is a trend that will never disappear.

One way the major telecom companies -- Verizon, Sprint,...

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Topics: social media intelligence, wireless, social data, social media market research, social data research


August 2016 Infegy Client Spotlight: Seek Company

By Madi Harmon  •  August 19, 2016


Hope Norman is the Senior Digital Researcher and an Innovation Consultant at Seek Company. She conducts social media and digital research for client projects and campaigns.

We met with Hope to learn more about how she uses social data for digital research.

Infegy: How would you describe Seek Company in a couple sentences?

Hope: Seek is a research and innovation consultancy agency. We have been around for 15 years and focus on insights, ideas,...

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Topics: client


Beer isn’t just for Boys: Using Social Data to Reach New Audiences

By Madi Harmon  •  August 11, 2016


Drinking beer is a boy’s club, or at least it was.

For years beer advertisements have targeted the most consistent and loyal consumers, men, and often have ignored or portrayed women as objects of desire.

Check out how far Bud Light missed the mark with women in its 2014 #UpForWhatever campaign by implying that beer should be used to “remove no from your vocabulary for the night.”

Despite a turbulent history with the female demographic, these...

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Topics: marketing, social media, sentiment, audience segment, audience, social data, social data research, advertising, perception, social media research


July 2016 Infegy Client Spotlight: Mintel

By Madi Harmon  •  July 11, 2016


Gabi Lieberman is the Director of Social Media Research at Mintel. Her primary role is to use social data and other research to provide clients with actionable consumer insights.

We recently caught up with Gabi to chat about how she leverages social data for market research.

Infegy: For starters, how would you describe the work Mintel does?

Gabi: Mintel is a global market intelligence agency focused on leveraging consumer and market research...

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Topics: brands, spotlight, client, client spotlight


Streaming music: What artists can learn from Kanye West

By Madi Harmon  •  May 2, 2016


Kanye West was one of the first artists to release an album exclusively on an online streaming service.

While this move was highly controversial among the music-listening public, other artists are beginning to follow suit.

Let’s see what we can learn from Kanye’s bold move. 

The state of the music industry

The music is always in a constant state...

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