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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Media Intelligence Blog

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Jordan Hanson


Recent Posts

Can Amazon compete with Netflix original content? Social data says no.

By Jordan Hanson  •  November 30, 2016


It feels like consumers looking for streaming video online have a really wide range of content options these days. Hulu, Amazon, and Netflix are the biggest names in original video content, but Facebook and YouTube seem ready to jump on the bandwagon with aggressive promotion strategies for Facebook Live and YouTube Originals, respectively.

Will Amazon compete with Netflix original content? What does their content strategy even look like?

HBO,...

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Topics: brands, netflix, original content, streaming video


AT&T/Time Warner merger looks bad for consumers in social data

By Jordan Hanson  •  October 25, 2016


As we highlighted in our recent Telecommunications report, AT&T is one of the most popular wireless carriers among consumers in the US. In general, AT&T customers are less passionate about their choice of wireless provider, but also make up for that fact by talking about AT&T more frequently.

Check out the full report for more details.

AT&T, however, is not without its own troubled history of causing its customers anxiety and frustration with...

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Topics: brands, wireless, time warner, time warner cable, twc, at&t


Infegy analyzed more than 4.2B posts for "Best Global Brands"

By Jordan Hanson  •  October 6, 2016


Infegy provided the social media analysis for this year's edition of the Interbrand "Best Global Brands" report. Interbrand's methodology incorporates a variety of data sources, including social media data from Twitter, in order to produce an ongoing, comprehensive analysis of brand value.

We worked closely with Twitter and Interbrand to analyze the social media data used in the report with our proprietary social media intelligence platform,...

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Topics: brands, infegy atlas, best global brands, brand value, interbrand


Measuring AT&T's It Can Wait using social media monitoring data

By Jordan Hanson  •  October 3, 2016


In our last post on the wireless industry, we shared just a few of the ways that incorporating social media monitoring data can add new levels of depth to research analysis on any given topic. Let's review, shall we?

  1. First, looking at historical post data allows researchers to connect the dots between different campaign approaches and find insights to improve their future efforts. Knowing what results a given campaign achieved allows...
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Topics: wireless, social data, social data research, post verbatims, historical data, carrier, infegy atlas, topic extraction, atlas


Social data says Trump won Millennials, lost Millennial women in 1st debate

By Jordan Hanson  •  September 27, 2016


In case you happen to be living under a rock and missed what many media outlets billed as the first Presidential debate to reach Superbowl audience proportions, Donald Trump and Hillary Clinton debated for 90 continuous minutes last night.

Let's take a look at what the social data tells us about how the candidates did, shall we?

Trump played the Millennial male audience well.

Social media trend data pulled from Infegy Atlas demonstrates a...

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Topics: polling, election, voting, clinton, replacing polling with social data, election 2016, trump, voters, presidential campaign, debate


AT&T’s ‘It Can Wait’: How a brand changed messaging and minds

By Jordan Hanson  •  September 21, 2016


German director Werner Herzog wanted young people to accept responsibility for the consequences of being distracted behind the wheel:

"Don't text and drive. The consequences are catastrophic, and the statistics are appalling."

Werner was right - it's a very simple message. Don't text and drive (because it's dangerous) - but can a campaign with such lofty aspirations ever be completely successful?

Teens say it's alright to text and drive if...

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Topics: wireless, it can wait, at&t, messaging


Brands can thank Starbucks for making pumpkin spice popular

By Jordan Hanson  •  September 13, 2016


Starbucks has a secret weapon when it comes to brand awareness: seasonal beverages.

Pumpkin spice lattes have become such a cultural phenomenon that they have even become a nostalgic symbol of Fall right after cute boots, chili cook-offs, and the back-to-school season.

Our dashboard on PSL conversations gives you a look at the most frequently referenced topics from the last 90 days. Click here or on the image button right below this text to see...

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Topics: brand perception, branding, psl, brand awareness, starbucks, pumpkin spice latte


Social media data shows public backlash to sexist Olympic coverage

By Jordan Hanson  •  August 22, 2016


It's no secret that Americans are largely passing on the opportunity to get caught up in Rio Olympic fever. Ad Age recently reported that both ratings and viewer deliveries for 2016 Rio Olympics coverage is down over 32 percent from the first two days. Average household ratings clocked in at 13.9 across 26.5 million viewers.

After examining ratings data for the last three Olympic games - Beijing, London, and Rio - makes it absolutely clear that...

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Topics: brands, sentiment, spokespeople, audience, social data, tv, advertising, perception


Top tips for building social media reports in Infegy Canvas

By Jordan Hanson  •  August 16, 2016


With the recent launch of Atlas 2.0, we expanded several areas by emphasizing aspects of our software that allow users to customize the display of their social media data.

Infegy Canvas allows users to white-label pre-built templates or create custom social media dashboards of their own.

Canvas, a complementary tool to Infegy Atlas, will help you take your social media research and reporting efforts to the next level. Infegy Canvas integrates...

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Topics: social media monitoring, canvas, social media dashboard, social media research, infegy canvas, social media data dashboard


How social data can solve YOUR brand's 'granny panty' problem

By Jordan Hanson  •  July 28, 2016


How do consumers really feel about their panty purchases? Is it a different feeling than their lingerie purchases? Fruit of the Loom is betting many women won't know the difference.

Recently, Adweek noted how agency Ketchum tricked New York shoppers with a classic bait-and-switch marketing tactic, using nothing but a snooty reputation and an equally-pretentious name, Früt.

Früt is presented as the newest upscale lingerie retail boutique to...

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Topics: social media intelligence, holiday, brands, sentiment, beauty, brand perception, retail, social data, social media market research, purchase, historical data, fashion, perception


We knew nothing about Jon Snow. Our software knew 9 years ago.

By Jordan Hanson  •  July 17, 2016


Warning - Season 6 Game of Thrones Spoilers Ahead

Warning: If you're the type of person to still be bothered by spoilers for the most recent season of Game of Thrones, you might want to come back to this post in the future. We're going to use our social media intelligence tool, Infegy Atlas, to follow at least one long-standing fan theory to its origin point in social data.

Game of Thrones has been a rocketship of an adventure to watch...

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Topics: jon snow, post verbatims, streaming, historical data, entertainment, tv, game of thrones, hbo, automated analysis


Spotting Fast Fashion Support Mistakes with Social Data

By Jordan Hanson  •  July 6, 2016


Every customer support representative knows that having a variety of response plans in place is one thing, but executing them for extreme customer satisfaction is another, especially in the constantly-shifting world of fast fashion retail.

As we've discussed in a prior post, there are a lot of red flags for the fast fashion industry in general, but they seem to be more like conversational constants than changing variables.

We wonder: do...

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Topics: brands, marketing, audience, retail, fashion, perception


Guide: How to use social data for buyer journey research

By Jordan Hanson  •  June 15, 2016


In our previous post about the buyer's journey, we outlined six ways social media research data can help agencies and market researchers understand the buyer's journey.

Let's recap -- social data is an excellent fit for understanding:

  1. How customers feel about their buying experiences
  2. Experiences related to using or consuming products (satisfaction drivers)
  3. Post-purchase interactions with the retailer or manufacturer
  4. Which digital and social...
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Topics: marketing, market research, buyer journey guide, social research tool, consideration, social data, social media market research, social data research, demand cycle, social data research tool, buyer journey research, purchase, buyer's journey, perception, buyer journey segments, buying cycle, social media research


Common objections to adopting a social intelligence tool

By Jordan Hanson  •  May 31, 2016


There are a lot of social tools out there and many of them make claims about their ability to gauge public opinion with precision and accuracy. Like so many other decisions about buying business tools, it really comes down to a simple business question:

What are we getting from your software in exchange for our money?

It's a great question with a simple answer.

Purchasing access to any social intelligence tool should provide you with the...

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Topics: social media intelligence, social media


How Agencies Can Speak for Brands Using Social Data

By Jordan Hanson  •  May 24, 2016


Good news: your agency receives an RFP to improve a brand's public perception. You have great ideas and a pitch meeting coming up.

Bad news: the clock is ticking and you're on a deadline.

Normally, preliminary research efforts are going to involve surveys, public polling, focus groups, you name it. These steps take time, resources, and consistent diligence to make sure your results are accurate. Doesn't that sound more complicated than it needs...

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Topics: brands, marketing, social media, market research, audience, brand perception, retail


How Wireless Carriers Can Profit from Social Media Research

By Jordan Hanson  •  May 12, 2016


You're standing in the middle of a customer experience battleground.

Admit it -- you need a smartphone in today's age. Many consumers are finding out they do, too, but is brand loyalty what it still was in consumers' eyes?

The wireless marketplace is highly competitive, oversaturated, and wireless carriers across the US are faced with a dilemma: finding every advantage they can to survive the war for your pocket space.

Here are a few ways...

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Topics: social media intelligence, market research, wireless


Marketing Disney's New Star Wars for 'May the Fourth'

By Jordan Hanson  •  May 3, 2016


"Disney's gonna ruin Star Wars."

I said it. My friends said it. Critics even said it, but the data says otherwise.

Aside from raking in $2 billion at the box office globally, Star Wars: The Force Awakens represents a potential cash cow for the media giant if they can effectively market Star Wars to fans both new and old.

In 2011, at Toronto Underground Cinema in Canada, fans marked the first ever Star Wars Day, the target holiday for the Jedi...

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Topics: brands, star wars, audience segment, disney, audience, brand perception


Spokespeople in the Social Age: Good Idea or Bad Idea?

By Jordan Hanson  •  May 3, 2016


Call them what you want -- brand advocates, spokespeople, celebrity representatives, paid shills -- influencer marketing is alive and well.

It used to be simpler, too: your celebrity/spokesperson appears in radio, television, and/or photo ads. But social media has changed the rules.

Brands have to worry about the overall public perception of these spokespeople as advertising has developed from traditional media into the modern multichannel...

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Topics: brands, sentiment, spokespeople, spokesperson, brand perception


Which cheese does America prefer? #TrumpVSTaco

By Jordan Hanson  •  March 16, 2016


Writing about Donald Trump is a complicated process. Recent coverage concerning him ranges from his business practices and understanding of political ethics to the beauty pageant he owned until last year. One thing is certain: Trump has garnered a substantial amount of public support throughout the 2016 presidential election campaign.

Donald Trump is also a cheesy, stereotypical fast-talking businessman. He's loud, he makes bold statements that...

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Topics: polling, election, brands, marketing


Trump, Clinton Win March 15 Primary Election in Social Data

By Jordan Hanson  •  March 15, 2016


 According to data from social media conversations, Donald Trump and Hillary Clinton are the projected overall winners in presidential primaries taking place today in Florida, Illinois, North Carolina, Ohio, and Infegy's home state of Missouri. John Kasich takes second for the Republicans, followed by Marco Rubio and Ted Cruz, respectively.

Key Demographics in Social Intelligence Data

Bernie Sanders comes second to Hillary Clinton, but with a...

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Topics: polling, data viz, election, social media dashboards


Brands, Listen: Valentine's Isn't Just for Ladies (Anymore)

By Jordan Hanson  •  February 17, 2016


Valentine's Day was last weekend. You're thinking, "So what? It's all just a commercialized holiday opportunity to sell jewelry, chocolate, flowers, and ad time, all bundled up with the idea that sex (or love) sells."

Since most of our readers are agency clients, I'd like to address this next comment to you: You'd be right, but you'd also be surprised at the subtle trends showing up in our social intelligence data.

...

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Topics: social media intelligence, holiday, brands, marketing, valentine's


Election 2016: Social Predicts New Hampshire Primary Result

By Jordan Hanson  •  February 10, 2016


The New Hampshire election results from last night mean we have another data set to consider as the presidential race marches toward the general election season.

Yesterday, we kept track of how many voters declared their intention to vote for any individual candidate for twelve hours, beginning at 10AM.

Interestingly, the results don't change much throughout the day. See the chart after the break.

This set of graphs visualizes each candidate's...

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Topics: polling, election, social media intelligence


Election 2016: Iowa According to Social Media

By Jordan Hanson  •  February 3, 2016


Official election results are finally here. As with every presidential election since 1972, the race for the presidency begins in Iowa. Candidates from both major parties eagerly awaited the final declaration of Iowa tallies, marking the first event in a long series of results that will separate the losers from each party’s eventual nominee.

The data suggests social media intelligence tools provide similar results to more traditional election...

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Topics: election


Election 2016: Defining the Scope of Social Media Research

By Jordan Hanson  •  January 21, 2016


This post is the first in a series that will examine many of the top issues US presidential candidates will discuss as they vie for the White House this November. As we have previously discussed, traditional public polling methods are on the decline. As people answer their phones less and migrate towards the internet more, a viable alternative polling method has yet to be discovered.

For both the 2008 and 2012 campaigns, however, the Obama...

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Topics: polling, election, social media dashboards


Are Black Friday Deals “Worth It” for Consumers?

By Jordan Hanson  •  December 3, 2015


Black Friday deals and their respective flash sales are finally over. Many of us can return to our favorite retail outlets, free of the traditional frenzied holiday crowd.

There is no denying that holiday shopping is an important segment of consumer spending.

Let me say that again: as much consumers might want to downplay the significance of traditional retail holidays typically beginning around Thanksgiving every year, there is no denying that...

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