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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

By

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Derek Franks


Recent Posts

INFOGRAPHIC: 5 Things to Remember When Analyzing Competitors

By Derek Franks  •  December 11, 2017


The digital revolution over the past decade has completely changed us as a society. It changed the way we interact. It changed the way we buy. It changed how we live our lives.

Marketers, advertisers and businesses in general were forced to change their approach to meet the new ways we communicate head-on.

While this has created scores of new challenges that didn’t exist 10 years ago, it has also opened many doors and provided us with...

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Topics: social listening, competitive analysis, competitive intelligence


3 Revealing Industry Insights Using Social Listening Data

By Derek Franks  •  November 27, 2017


The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.

 

There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.

 

Social and digital marketing strategy teams are huge benefactors of social media tools...

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Topics: social media, market research, social media research, social listening, consumer research, social listening tools


Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017


ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...

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Topics: social media data, social listening, social listening tools, metrics


5 Powerful Takeaways from Social Media Week Chicago

By Derek Franks  •  November 20, 2017


Social Media Week Chicago 2017 has officially come and gone, and we spent the past few days being treated to awesome presentations, groundbreaking ideas, thought-provoking theories and futuristic marketing techniques that any brand or agency should take closely to heart. Here’s what you need to know:

Social media is boldly going into new territories that, even now, it hasn’t really been before.

As it turns out, social isn’t a place for simply...

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Topics: social media, social media week


How Online Consumer Data Can Improve the In-store Experience

By Derek Franks  •  November 13, 2017


Today's shopping experience is a cutthroat battle for consumer spending dollars at many different touch points as new ways of simplify how we buy our must-have items and gifts have turned the retail industry on its head.

While brick-and-mortar retail brands continue to compete for foot traffic, and e-commerce entities are overtaking them for shopping, a key component to garnering new and repeat buyers is more important than ever: understanding...

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Topics: retail, social listening, consumer research, digital


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

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Topics: social media, social media data, social listening, social media tools, social listening tools


5 Ways Social Listening is Transforming the Marketing Strategist Role

By Derek Franks  •  October 23, 2017


Marketing strategists have a big role. Not only in scope and bandwidth, but also in business impact.

 

It’s their research, analysis, and data-driven idea creation that can help lead teams to the marketing strategies that drive brand growth and help companies connect with new customers.

 

Having worked on teams with some great strategists, I’ve experienced first hand the challenges faced and opportunities created by strategists.  I’m all in on...

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Topics: audience segment, social media strategy, social listening, marketing strategy


5 Social Media Tools Every Marketer Should be Using

By Derek Franks  •  October 16, 2017


One of the most searched marketing-related terms on Google is “social media tools.”

Marketers realize that social media is extremely important. More than that, they are recognizing that simply posting on social media and then forgetting about it does not work. They need to tap the many resources that can help them as part of an integrated, long-term digital marketing strategy.

It’s important to develop a strategy behind your content. It’s also...

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Topics: social media, social media tools, social media marketing


How to Use Consumer Research Data for your Marketing Strategy

By Derek Franks  •  October 9, 2017


Numbers never lie. I like to use this phrase a lot when working with teams on marketing strategies. Regardless of what your objectives are within your marketing strategy, you need that strategy to be data-driven.

 

The quickest way to failure for advertisers and marketers is to carry on without data, performance measurement and benchmarks to guide your team. I’d argue that the most essential data is that about your customers, prospects, online...

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Topics: social media, market research, social listening, consumer research


5 Ways Social Listening is Transforming the Marketing Process

By Derek Franks  •  October 2, 2017


The iconic TV sitcom character, Frasier, began each call-in to his psychology radio show with the phrase, “I’m listening.”

A psychologist’s role is to listen intently, to learn everything they can about their patients and what their concerns, fears and needs are, then turn that knowledge into something useful.

Marketers need to embrace their inner psychologist. Social listening provides that opportunity.

It’s no secret that people live so...

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The Top 3 Reasons You Need A Social Listening Tool

By Derek Franks  •  September 25, 2017


The world’s top brands know how to navigate a changing landscape. Companies like Nike, Amazon, Airbnb, Patagonia, and Apple, recognize what drives consumer behavior and work hard to gain an understanding of who their customers, fans, followers and loyalists are.

 

They don’t just make great products and services, they harness the power of listening and engaging real people at a personal level. They have mastered the art of assembling a...

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Improve Your Targeted Marketing with Better Demographics Data

By Derek Franks  •  September 11, 2017


The digital world is a whirlwind place. Marketers and advertisers know this all too well.

With 211 million pieces of content being made every minute, how do you even begin to know who your customers are, where they are or what they’re up to? It’s like putting a net up into a tornado and hoping to catch a butterfly. So, are you ready to catch the elusive information that will help your team’s marketing strategy?

It’s easy to get lost in the...

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3 Innovative Ways to Create Better Buyer Personas

By Derek Franks  •  September 5, 2017


Buyer personas. The most important insights into your customer base live in these fictional, but accurate representations of your target buyers. Whether you’re a big enterprise brand or a bootstrapped startup, you need to have documented profiles of the types of customers you are trying to reach.

So, you’ve got that down. Now, you want to do it better. You’re in luck. Thanks to high-tech resources and innovations, we have tools in place to...

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5 quick and easy social media fixes to make today

By Derek Franks  •  August 22, 2017


Social media and other content marketing are a long game. It’s a drawn out process that takes tons of time and patience. The payoff is big, but it’s not in any means fast.

However, while you’re waiting for “eventually” to one day arrive, you’ll want to get into a routine of optimizing and improving your daily social media marketing habits. If you’ve been working on your social content, just getting started or have suddenly hit a plateau, we’ve...

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5 Things to Remember When Analyzing Competitors

By Derek Franks  •  August 14, 2017


Competition in your market is fierce. We know because that’s how it is in virtually all markets. You’re surely working hard to outwit and outsell your competitors in the field.

 

One strategy is to research, discover and observe all the nitty gritty details you can dig up on those competitors in order to craft a document called a competitive analysis.

 

What’s key when creating-- and updating-- your competitor analysis, is that it’s aligned...

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Audience Analysis: Lyft Teams Up with Taco Bell for ‘Taco Mode’

By Derek Franks  •  August 4, 2017


On July 25, the leading fast food taco joint announced its partnership with the ride sharing app famous for the pink mustaches. The new service, called “Taco Mode”, allows Lyft riders to make a detour to the nearest Taco Bell to get their Cheesy Gordita Crunch action on during their ride.

The move is aimed, presumably, at the bar scene crowd looking to satisfy their late night cravings on their way home.

It’s an ingenious idea from a marketing...

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Topics: social media listening


The Best Social Media Marketers Do More Listening Than Talking

By Derek Franks  •  July 31, 2017


Some of the best people you know are the ones who are good listeners. They lend you a sincere ear and make the effort to take in what you have to say then empathetically process it for the purpose of helping you the best they can.

Is there someone in your life that you know like this? A parent? Your best friend? Your spouse or significant other?

We can all agree that being genuine and open in a conversation makes you good company. But what about...

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25 Questions Social Media Listening Can Help Answer

By Derek Franks  •  July 11, 2017


It’s not everyday you discover the power to read minds. But, today is that day.

If you’re like us, your innate curiosity leads you to constantly be asking questions and skeptical at every turn. The business realm of sales, marketing and advertising really is a science.

Want to know what your customers really are thinking? This isn’t science fiction!

Luckily for us, there’s a whole universe of online conversation for you to explore.  Get to know...

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7 Social Media Metrics Your Boss Needs to Know

By Derek Franks  •  July 5, 2017


When’s the last time you WOW’d your boss? Too long, right?

We’ve all been there. If you’re in digital or social media marketing and your brand or business is ready to take off and reach the next level, you’ll need to be armed with the power of social media metrics.

Here’s your opportunity to really show the impact of your marketing efforts.  Don’t just be on social media.  Become a social media power user.  One way to do this is by leveraging...

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4 Innovative Ways Businesses Can Use Social Media Data to Their Advantage

By Derek Franks  •  June 26, 2017


Many eons ago-- so like, 2014-- social media got a really bad wrap in many business offices. It was seen as an immature place filled only with selfies, socializing and other shenanigans.

Today, more and more businesses are recognizing the necessity of adopting social media as a major marketing channel. Sure enough, brands have come around on Facebook and Twitter. These channels aren’t just for play. They offer real, concrete business impact.

...

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Topics: social media listening, social media data


From 4th of July to #FrenchFryDay: Your July Social Media Holidays Primer

By Derek Franks  •  June 20, 2017


We’re splashing into summer! You might be so over summer cliches, but your customers surely aren’t. As we’ve celebrated the first official day of summer, there are many events and holidays coming up in July that you can use in your marketing strategy.

So, while you’re getting that suitcase packed with flip flops and upping your summer-themed emoji game 🏖, you can also leverage social media events and moments for your brand’s marketing strategy.

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5 Ways to Build Better Connections with Customers in the Digital Age

By Derek Franks  •  June 15, 2017


Don Draper had a spectacular way of presenting amazing new creative ideas for brands’ big ad campaigns. The many “Mad Men” who inspired that character knew how to develop messages that truly resonated with people. At the height of the golden age of advertising, brand messaging literally drove consumer behavior.

Today, we can feel inspired by such remarkable creativity. But the internet has turned the advertising world on its head. We’ve done a...

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Topics: marketing, social media, advertising, customer relationships


7 easy ways to build better connections on social media

By Derek Franks  •  June 8, 2017


 

Conversations. That’s what drives brands in today’s always-on world.

Successful marketing and advertising is about building an ongoing relationship with people, reaching them where they are hanging out online. It’s a two-way street now. The best brands keep an open dialogue with consumers. They provide them with relevant, interesting and entertaining information on a consistent basis.

Perhaps there’s no better place to do this than on...

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Topics: social media, social media monitoring, social media listening, advertising, social media strategy, community management


3 Powerful Social Media Listening Insights To Guide Your Strategy

By Derek Franks  •  May 31, 2017


Us social media marketers know the scenario: you’re working hard to develop a social media strategy for your company or your client. But you can’t decide what data is the most important to help guide that strategy.

The good news? There is a lot of information out there. Online conversations help us better understand audiences and create lasting connections with real people. Your social media approach will likely vary depending on your business...

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Topics: social media, social media monitoring, social media listening, social media research, strategy, social media strategy, sentiment analysis


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