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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

By

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Derek Franks


Recent Posts

5 Hallmarks of the Best Social Listening Tools

By Derek Franks  •  September 17, 2018


Nearly 2.8 billion people will be regular social media users in 2019. And even more people are talking elsewhere on the web.

People have a lot to say about your brand, business, or relevant topics to you. You need to listen to them. But are you listening in the right places? That’s a question we ask quite a bit around here.

 

>>Did you know Reddit has 270 million unique visitors/month, 18 billion pageviews/month, which now puts them ahead of...

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Topics: market research, social listening, social listening tools


REPORT: Social Listening Analysis of Wearable Tech Brands and Devices

By Derek Franks  •  September 13, 2018


Remember when watches were just for telling time?

 

Neither do we. High-tech wearables like Smartwatches and fitness bands are the new norm for people to buckle around their wrist. And they are ever-growing in popularity for consumers, serving the purpose of both design and function.

 

Fitness trackers and Smartwatches both have their top features and benefits, and passionate users have a lot to say about what they love about their devices. But...

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Topics: market research, social listening, social listening data


The 5 Most Surprising Takeaways from Our Social Listening Report for Ad Agencies

By Derek Franks  •  September 4, 2018


Are you a numbers freak? Do you nerd out on data about brands and getting into the nitty gritty of brand strategy and campaign analysis? Do you work for an agency or brand and are constantly on the lookout for better insights on customers?

 

You’re in the right place. We’re just like you.

And because we share your affinity for an abundance of bar graphs and pie charts, we’ve created the ultimate social insights report for some of the world’s...

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Topics: advertising, social listening, social listening data


REPORT: Analyzing Airbnb's Adventurous Travelers

By Derek Franks  •  August 22, 2018


How does Airbnb, one of the world’s most visible and well known brands, connect so well with their audiences?

What can the teams who work for the Airbnb brand do to continue that trend?

And what can we all learn from the brand’s successes that we could apply to our own situations?

Great questions!

If you’re like us, you’re curious as to what it is that makes an innovative company so innovative and continue to break the mold in a noisy,...

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Topics: audience segment, social listening data, customer personas, social media analytics


INFOGRAPHIC: 5 Things to Look For in a Social Data Platform

By Derek Franks  •  August 13, 2018


With hundreds of millions of user-created posts being published to the web every minute, you need to find a way to harness all the data and use it to benefit your business.

 

You may rush quickly into finding a easy or cheap social analytics tool, but without the right vetting you could miss out on important aspects and features of a quality tool that will help tell you everything you need to know.

 

From social media scheduling to social...

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Topics: social media research, social media data, social media tools, social media analytics


Welcome to Infegy: Q&A with Connor Doolan

By Derek Franks  •  August 7, 2018


 

We just keep on growing!

It’s an exciting time at Infegy, where we are adding more and more skilled people and working every day to build a superior product.We are a technology company that uses artificial intelligence and machine learning to work its magic, but believe it or not, this is a human-based company.

Our goal is to help our customers and partners learn more about the people and conversations that make this world go round. And to...

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Topics: infegy team


5 Things Missing From Your Customer Personas

By Derek Franks  •  July 30, 2018


You’re probably well aware of a customer persona. Otherwise known as buyer personas, or marketing personas, these fictional representations of your ideal customer help you capture, document and sell to the right target audiences for your business.

 

You might have these in your overall marketing strategy document. You might have them in posters hanging on your wall. Wherever they are, it’s important that everyone on your team is on the same page...

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Topics: demographics, buyer personas, customer personas


REPORT: Analyzing Agencies and Top-Tier Brands

By Derek Franks  •  July 16, 2018


What consumer insights can advertising and market research agencies learn for their top brands?

 

More than ever before. Social listening provides a deep view into the world of consumers within specific industries and about brands, companies, products, influencers and competitors. Using the data mined from all corners of the web, agencies can leverage listening to uncover little-known or often-missed information to better understand the...

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Topics: advertising, social listening, metrics, competitive analysis, digital marketing, Report


Welcome to Infegy: Q&A with Andy Koelker

By Derek Franks  •  June 27, 2018


We have a lot of new faces around the Infegy office.

Like any growing company, we’re proud of the people who work here. And we always love to share a little bit about the people who make us go.

So, this week we’d love to introduce you another new member of the team. Meet Andy Koelker.

He just jumped on board as our lead generation and sales rep and he’ll be rockin’ and rollin’ on the sales team helping persuade people like you to check out our...

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Topics: infegy team


The Old Way of Analyzing Demographics Is Dead

By Derek Franks  •  June 18, 2018


If you’re still using age range and income as primary ways to identify your target customers, it’s time to catch up to the real world.

 

These details don’t tell you all you need to know. Not even close.

Why do we need to sound the death bell for traditional demographic analysis? 

A couple of reasons. First, we have more access to better data about people-- who they are, what they do, their buying behaviors, emotions and motivations....

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Topics: social listening data, demographics, buyer personas, customer personas, target audiences


Are You Listening Where Your Audience Is Talking? Go Beyond Social Media

By Derek Franks  •  June 5, 2018


211 million pieces of user-generated content are created online every minute. People are talking, and they have a lot to say that’s important to you.

 

But people don’t just sound off on social media.

There are dozens of different mediums people turn to to provide feedback and details about their experiences online.

 

These include places like blogs, forums, articles, news stories, article comments, and review sites. All of these are in...

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Topics: social media, audience, social listening, customers, target audiences


Welcome to Infegy: Q&A With Kat Delgado

By Derek Franks  •  June 1, 2018


It’s an exciting time at our office. We’re growing, we’re having a record year and we’re adding some awesome new people to our team.

That means we have more talent to help make us even better, but it also means we have some great new people to hang out with every day.

As we’re a technology company driven by artificial intelligence and machine learning, we believe it’s important that you get to see the humans behind the curtain who make the...

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Topics: infegy atlas, customer success, infegy team


7 Reasons You Can't Live Without Social Listening Data

By Derek Franks  •  May 14, 2018


People are talking about brands and entities now more than ever online. They’re talking about you.

 

Because of this, you have access to insights about the most important people to your business, client, marketing or research team.

For decades, the most difficult challenge of finding such crucial data about consumers has been missing elements that would make these teams’ lives easier: speed, efficiency, accuracy and flexibility. In short:...

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Topics: social listening, social listening data


INFOGRAPHIC: 5 Social Listening Metrics for Your Marketing Strategy

By Derek Franks  •  May 7, 2018


You need data to inform your marketing strategy.

There’s no successful marketing, advertising or brand strategy that comes without numbers.

But what numbers are the right ones? Good question.

That’s what led us to write one of our blog posts: “5 Social Listening Metrics For Your Strategy.” And now we’ve compiled these metrics in a fun infographic overview for a quick read, which you’ll find below.

We believe in harvesting the right data from...

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Topics: social listening, marketing strategy


What Are Your Customers' Interests and Passions? 

By Derek Franks  •  May 1, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?

The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.

...

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Topics: market research, social listening, consumer research, social listening tools


Welcome to Infegy: Q&A With Ali Nilsen

By Derek Franks  •  April 27, 2018


We’re growing at Infegy. With that growth comes adding a bevy of new talent and skillsets that, along with some unique and fun personalities, make this is an exciting time for our team.

Being a technology driven business, who builds a tool run by artificial intelligence and machine learning, it’s important to us that you get to see the human side of things. After all, we are a business by, for and about people.

So, we thought we’d share with you...

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Topics: infegy atlas, customer success, infegy team


How To Use Social Listening For Creative Storytelling

By Derek Franks  •  April 18, 2018


You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.

Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.

The importance of...

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Topics: strategy, social listening, marketing strategy, social listening data


8+ Awesome Examples of Business Uses for Social Listening

By Derek Franks  •  April 3, 2018


The last time you looked into your crystal ball to try and predict or understand your customers, did you see a foggy purple cloud of nothingness? Pretty frustrating, right?

 

Where tarot cards and palm reading might fail us, technology comes through.

 

One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.

What did buyers think of that product,...

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Topics: social listening, social listening tools, social listening data


What Do Your Customers Want? Use Social Listening To Find Out

By Derek Franks  •  March 19, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?

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The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...

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Topics: social listening, social listening tools, social listening data, customers


Travel Insights: Using Social Intelligence To Understand How and Why People Book

By Derek Franks  •  March 12, 2018


People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.

And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.

With so many people taking off for new...

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Topics: social listening, consumer research, social listening data, travel


Your Social Listening Tools Checklist

By Derek Franks  •  March 5, 2018


So, you’re looking into social listening and intelligence for your brand, agency or business?

 

We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.

 

Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...

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Topics: social media intelligence, social media tools, social listening tools, social listening data


Who are the World’s Most Trusted Brands and Why?

By Derek Franks  •  February 20, 2018


The world’s most popular brands-- Apple, Amazon, Google-- have something in common: they all make great products and services that people now depend on.

 

They revolutionized their industries, then revolutionized them again and again, which has kept consumers dialed in and interacting with them every day at all hours of the day.

But being popular isn’t the same as being trusted.

Although there is a lot of crossover, as you’ll see, the most...

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Topics: brand perception, social listening, artificial intelligence


What is Machine Learning and How Will it Impact Your Brand?

By Derek Franks  •  February 12, 2018


The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.

Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.

This leaves no doubt: your brand needs to be fully adapted to compete...

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Topics: social listening, digital marketing, machine learning, artificial intelligence


The Best and Worst Received Super Bowl Commercials 2018

By Derek Franks  •  February 6, 2018


 

5 million dollars. That’s how much it set a company back to advertise during Super Bowl 52 in Minneapolis this year. NBC received that cool 5-million for each 30-second spot that aired during the most watched television event of the year. When we finally see the bank statements, NBC expects that Sunday’s telecast will amount to the single biggest day of earnings by a single company. Ever.

So was all that cash from these companies worth it? Did...

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Topics: advertising, social listening data, super bowl, commercials


Explore Your Target Audiences Better With The Age Filter In Infegy Atlas

By Derek Franks  •  February 5, 2018


Your targeting and audience research is about to get even better.

Audience segmentation and persona research are an essential part of every marketing and advertising strategy, and it’s imperative to get precise information and data about the people who you’re trying to reach.

One of the most important demographics is age. Generational segments are a big part of how we construct our audience personas. For instance: for many brands, the always...

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