<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615255955451271&amp;ev=PageView&amp;noscript=1">

The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

By

This is a section title

Derek Franks


Recent Posts

7 Reasons You Can't Live Without Social Listening Data

By Derek Franks  •  May 14, 2018


People are talking about brands and entities now more than ever online. They’re talking about you.

 

Because of this, you have access to insights about the most important people to your business, client, marketing or research team.

For decades, the most difficult challenge of finding such crucial data about consumers has been missing elements that would make these teams’ lives easier: speed, efficiency, accuracy and flexibility. In short:...

[ Continue Reading ... ]

Topics: social listening, social listening data


INFOGRAPHIC: 5 Social Listening Metrics for Your Marketing Strategy

By Derek Franks  •  May 7, 2018


You need data to inform your marketing strategy.

There’s no successful marketing, advertising or brand strategy that comes without numbers.

But what numbers are the right ones? Good question.

That’s what led us to write one of our blog posts: “5 Social Listening Metrics For Your Strategy.” And now we’ve compiled these metrics in a fun infographic overview for a quick read, which you’ll find below.

We believe in harvesting the right data from...

[ Continue Reading ... ]

Topics: social listening, marketing strategy


What Are Your Customers' Interests and Passions? 

By Derek Franks  •  May 1, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our next important question: what are your customers’ interests?

The race is on to better understand consumers and consumer behavior in order to keep up with your industry and stay ahead of competitors.

...

[ Continue Reading ... ]

Topics: market research, social listening, consumer research, social listening tools


Welcome to Infegy: Q&A With Ali Nilsen

By Derek Franks  •  April 27, 2018


We’re growing at Infegy. With that growth comes adding a bevy of new talent and skillsets that, along with some unique and fun personalities, make this is an exciting time for our team.

Being a technology driven business, who builds a tool run by artificial intelligence and machine learning, it’s important to us that you get to see the human side of things. After all, we are a business by, for and about people.

So, we thought we’d share with you...

[ Continue Reading ... ]

Topics: infegy atlas, customer success, infegy team


How To Use Social Listening For Creative Storytelling

By Derek Franks  •  April 18, 2018


You’re in a meeting with your team going over the strategy for your brand or client. The goal: figure out the next chapter of your story.

Whether you’re beginning a new campaign, looking at the results of a rebrand, starting a new company, or somewhere in between, you’re tasked with gaining an understanding of who your company is, who your audiences are, and how you’re going to reach your customers with the right message.

The importance of...

[ Continue Reading ... ]

Topics: strategy, social listening, marketing strategy, social listening data


8+ Awesome Examples of Business Uses for Social Listening

By Derek Franks  •  April 3, 2018


One of your biggest challenges is figuring out what customers think of your product or service and addressing their needs, feelings and pain points.

What did buyers think of that product, campaign or launch you spent so many countless hours working on? Is your brand meeting consumer expectations? How do you conduct better audience or customer research before or after these key business efforts?

Tough questions that need answers. You’re not...

[ Continue Reading ... ]

Topics: social listening, social listening tools, social listening data


What Do Your Customers Want? Use Social Listening To Find Out

By Derek Franks  •  March 19, 2018


In one of our most popular blog posts, we set up the 25 questions social listening can help you answer. With the overwhelming response we got from that blog post, we thought we would expand on those 25 questions. In this post we are tackling our first question: 1. What do your customers want?

---

The online data available to marketers, advertisers, researchers, analysts and strategists has totally changed the game in audience and persona...

[ Continue Reading ... ]

Topics: social listening, social listening tools, social listening data, customers


Travel Insights: Using Social Intelligence To Understand How and Why People Book

By Derek Franks  •  March 12, 2018


People spent a combined $1.6 trillion on global travel in 2017. It’s no secret: globetrotting is a lucrative business.

And one thing is for certain: the popularity of travel is not going to drop anytime soon. According to Deloitte, the number of global international departures increased from 600 million to 1.3 billion in the last two decades. And the trend is expected to continue to rise in 2018.

With so many people taking off for new...

[ Continue Reading ... ]

Topics: social listening, consumer research, social listening data, travel


Your Social Listening Tools Checklist

By Derek Franks  •  March 5, 2018


So, you’re looking into social listening and intelligence for your brand, agency or business?

 

We like your thinking. Getting to know and understand your audiences, customers, fans, consumers and competitors will be an essential part of your efforts.

 

Before you proceed with committing to a platform, it’s important you take under account the different types of tools, their offerings and what makes some stand out over others. Now, obviously, ...

[ Continue Reading ... ]

Topics: social media intelligence, social media tools, social listening tools, social listening data


Who are the World’s Most Trusted Brands and Why?

By Derek Franks  •  February 20, 2018


The world’s most popular brands-- Apple, Amazon, Google-- have something in common: they all make great products and services that people now depend on.

They revolutionized their industries, then revolutionized them again and again, which has kept consumers dialed in and interacting with them every day at all hours of the day.

But being popular isn’t the same as being trusted. Although there is a lot of crossover, as you’ll see, the most...

[ Continue Reading ... ]

Topics: brand perception, social listening, artificial intelligence


What is Machine Learning and How Will it Impact Your Brand?

By Derek Franks  •  February 12, 2018


The rise of the machines is here. Artificial intelligence is now a mainstay within our everyday technology. To ignore it is to fail.

Brands are recognizing more and more the importance of not only making sure that A.I. is a careful consideration when implementing their strategies, but also that they need to actively use this intelligence themselves to their business advantage.

This leaves no doubt: your brand needs to be fully adapted to compete...

[ Continue Reading ... ]

Topics: social listening, digital marketing, machine learning, artificial intelligence


The Best and Worst Received Super Bowl Commercials 2018

By Derek Franks  •  February 6, 2018


 

5 million dollars. That’s how much it set a company back to advertise during Super Bowl 52 in Minneapolis this year. NBC received that cool 5-million for each 30-second spot that aired during the most watched television event of the year. When we finally see the bank statements, NBC expects that Sunday’s telecast will amount to the single biggest day of earnings by a single company. Ever.

So was all that cash from these companies worth it? Did...

[ Continue Reading ... ]

Topics: advertising, social listening data, super bowl, commercials


Explore Your Target Audiences Better With The Age Filter In Infegy Atlas

By Derek Franks  •  February 5, 2018


Your targeting and audience research is about to get even better.

Audience segmentation and persona research are an essential part of every marketing and advertising strategy, and it’s imperative to get precise information and data about the people who you’re trying to reach.

One of the most important demographics is age. Generational segments are a big part of how we construct our audience personas. For instance: for many brands, the always...

[ Continue Reading ... ]

INFOGRAPHIC: How Social Listening Is Transforming the Marketing Process

By Derek Franks  •  January 22, 2018


Listening is the new monitoring.

Today’s best marketers make it a point to listen to what people have to say, but more importantly also how they feel.

The previous hallmark method of listening in which brands engage and respond to people who follow them, known as monitoring, is still an important aspect to any marketing strategy and customer service strategy. But in this noisy, convoluted, ever-changing world, it’s not enough.

We need to...

[ Continue Reading ... ]

Topics: social media, social listening, digital marketing


Quick Tips: 7 Powerful Ways to Find Out Who Your Online Audiences Are

By Derek Franks  •  January 15, 2018


The medium is the message. At least that’s a fun saying that marketers say. There is a lot of truth to it. But it doesn’t paint the complete picture.

In reality what you say, how you say it and, yes, where you say it are only half the battle.

To win, you need to not only focus on what you’re saying, but what the world around you is saying. In this case, the message can be found on many mediums all over the web.

You need to fine tune the way...

[ Continue Reading ... ]

Topics: social media, audience, consumer research


10 Bold Predictions About Marketing and Social Media for 2018

By Derek Franks  •  January 8, 2018


2018 will be a landmark year for social media, digital marketing and research. Don’t believe us? Just ask some of the experts. They’re quick to say that, as fast as things have evolved in recent years, we aint seen nothin’ yet.

Now to be fair, we can say that pretty much every year. That goes for 2017, which saw some crazy breakthroughs that have upped the ante. Wendy’s gave a year’s worth of Chicken Nuggets to a guy for getting retweets, brands...

[ Continue Reading ... ]

Topics: social media, digital marketing


How to Apply Social Listening Data: A Quick Guide

By Derek Franks  •  December 18, 2017


ICYMI: We’re passing along a roundup of some recent content that covers the topics related to how to apply social listening data:

Even if you have the best information in the world, it matters not if you don’t know what to do with it.

Collecting consumer data through social media research is a deeply intuitive way to gain a better understanding of your brand or business’ place in the marketplace, who your customers and prospects are, or what...

[ Continue Reading ... ]

Topics: social listening, social listening data


INFOGRAPHIC: 5 Things to Remember When Analyzing Competitors

By Derek Franks  •  December 11, 2017


The digital revolution over the past decade has completely changed us as a society. It changed the way we interact. It changed the way we buy. It changed how we live our lives.

Marketers, advertisers and businesses in general were forced to change their approach to meet the new ways we communicate head-on.

While this has created scores of new challenges that didn’t exist 10 years ago, it has also opened many doors and provided us with...

[ Continue Reading ... ]

Topics: social listening, competitive analysis, competitive intelligence


3 Revealing Industry Insights Using Social Listening Data

By Derek Franks  •  November 27, 2017


The remarkable thing about marketing technology and social intelligence is the far-reaching access to data that can be applied to so many aspects of business, marketing and advertising strategies.

 

There are tons of different and innovative ways to utilize consumer insights that brands and businesses need to take advantage of and are likely missing out on.

 

Social and digital marketing strategy teams are huge benefactors of social media tools...

[ Continue Reading ... ]

Topics: social media, market research, social media research, social listening, consumer research, social listening tools


Your Quick Guide To Social Listening Metrics

By Derek Franks  •  November 21, 2017


ICYMI: The insights to be gained from using marketing technology are far reaching and actionable. If you’re a marketer, advertiser, analyst, consultant or customer research professional, you’re probably constantly looking for better, more intuitive data. Metrics from social listening provide such an opportunity.

We’ve been focusing a lot lately on strategy and tactics, taking a look at key elements of better understanding audiences and...

[ Continue Reading ... ]

Topics: social media data, social listening, social listening tools, metrics


5 Powerful Takeaways from Social Media Week Chicago

By Derek Franks  •  November 20, 2017


Social Media Week Chicago 2017 has officially come and gone, and we spent the past few days being treated to awesome presentations, groundbreaking ideas, thought-provoking theories and futuristic marketing techniques that any brand or agency should take closely to heart. Here’s what you need to know:

Social media is boldly going into new territories that, even now, it hasn’t really been before.

As it turns out, social isn’t a place for simply...

[ Continue Reading ... ]

Topics: social media, social media week


How Online Consumer Data Can Improve the In-store Experience

By Derek Franks  •  November 13, 2017


Today's shopping experience is a cutthroat battle for consumer spending dollars at many different touch points as new ways of simplify how we buy our must-have items and gifts have turned the retail industry on its head.

While brick-and-mortar retail brands continue to compete for foot traffic, and e-commerce entities are overtaking them for shopping, a key component to garnering new and repeat buyers is more important than ever: understanding...

[ Continue Reading ... ]

Topics: retail, social listening, consumer research, digital


Your Social Listening Tool Kit

By Derek Franks  •  November 6, 2017


Listeners are the cool kids on the block. They are the ones who excel in society, at work, in the classroom and in relationships. Everyone loves a good listener.

 

Now, you’ve committed your team to being better listeners or help your clients be better listeners. Your brand or business is ready to be a listening-first organization.

 

The people that matter-- your customers, clients, fans, followers, patients or subscribers-- want to be heard....

[ Continue Reading ... ]

Topics: social media, social media data, social listening, social media tools, social listening tools


5 Ways Social Listening is Transforming the Marketing Strategist Role

By Derek Franks  •  October 23, 2017


Marketing strategists have a big role. Not only in scope and bandwidth, but also in business impact.

 

It’s their research, analysis, and data-driven idea creation that can help lead teams to the marketing strategies that drive brand growth and help companies connect with new customers.

 

Having worked on teams with some great strategists, I’ve experienced first hand the challenges faced and opportunities created by strategists.  I’m all in on...

[ Continue Reading ... ]

Topics: audience segment, social media strategy, social listening, marketing strategy


5 Social Media Tools Every Marketer Should be Using

By Derek Franks  •  October 16, 2017


One of the most searched marketing-related terms on Google is “social media tools.”

Marketers realize that social media is extremely important. More than that, they are recognizing that simply posting on social media and then forgetting about it does not work. They need to tap the many resources that can help them as part of an integrated, long-term digital marketing strategy.

It’s important to develop a strategy behind your content. It’s also...

[ Continue Reading ... ]

Topics: social media, social media tools, social media marketing


More from the Social Media Intelligence Blog

All posts

Comments

Request a Personalized Demo Today!

Recent Posts

Popular Posts

Get Our Monthly Social Insights Newsletter

New Call-to-action

Follow Infegy

Receive Updates From Infegy