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The Social Media Intelligence Blog

Insights on social media intelligence, marketing, and consumer insight

The Social Listening Blog

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Alex Walter


Recent Posts

Introducing 5 New Social Listening Features in Infegy Atlas

By Alex Walter  •  October 10, 2018


Our goal for Infegy Atlas is to give you the data and analytics you need for better and faster consumer insights.

 

I believe one of the best things about Infegy, is our focus on an agile work environment which allows us to release new features seamlessly and quickly. In our latest round of releases, we took feedback from our clients and added features that you have asked for.

Here they are at a glance:

  • Custom Data Analysis - upload your own...
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Topics: infegy atlas, social listening, social listening data, social listening tools


5 Tips For Better Social Listening Searches

By Alex Walter  •  April 12, 2018


As the client success manager at Infegy, I often get questions around tips for building search queries within our social listening tool the right way and getting the best results out of those searches.

Conducting social listening research may appear to require an expert’s hand to get the best metrics and results for your team. But with the right technology and mindset, you can be a social intelligence maestro in no time.

While there’s no...

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Topics: social listening tools, consumer research, social research tool


To Provide Excellent Customer Service, Do as Waiters Do.

By Alex Walter  •  December 9, 2015


Much like ice cream, excellent customer service and support comes in many shapes and flavors.

Unlike ice cream, support is a dish best served warm.

An unfortunate side effect of my background in hospitality is never ending tongue in cheek food analogies and the constant urge to sniff out similarities between my former role and my current position in customer service / client relations.

A hero of my former boss turned mentor Ted, is Danny Meyer....

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Want to Work in Social Media? There's a Few Things You Should Know First

By Alex Walter  •  March 24, 2015


“I’ve been up for nearly three days straight” the towel-clad gentleman proclaimed proudly. “Oh? Are you a doctor?” I guessed hastily, unaccustomed to half-naked chit chat in the health club sauna. “No.” he corrected tersely. “I work in social media monitoring and engagement.”

“Cool—I work heavily in the social media research space.” I replied, honestly interested.

He shrugged. “Eh, it’s all the same thing.” He concluded definitively.

“No, it is...

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Skyrocket Client Retention With These 10 Customer Service Tricks

By Alex Walter  •  February 9, 2015


It’s cheaper, easier, and more effective to retain current clients than it is to acquire new ones.

According to Lee Resource Inc., attracting new clients costs your company 5 times more than keeping an existing client. Also, according to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%.

It’s simple: client churn is bad. Happy clients lead to the long term success of your business.

Here are the top...

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